Social Media SEO
Seven seconds. That’s roughly all the time you have to make a great first impression. No pressure at all! (Actually, a lot of pressure.) With those odds stacked against you as a solo entrepreneur or a small business owner, it’s tempting to put all your eggs in one marketing basket. But that’s the thing about […]
There are many reasons why you may consider rebranding your business. The focus of your business may have changed, and your branding needs to change to reflect that. Your customer demographics may have changed too, or you may need to rebrand to remain relevant to your target customer base. Rebranding may also be necessary to […]
Digital marketing has become more important than ever. Traditional marketing techniques can still have a positive impact but doesn’t have the impact of digital marketing. Digital marketing can be confusing to those without a marketing background due to the variety of areas that need to be covered. A great content marketing campaign without social media […]
Software development is an exciting field with a lot of opportunities, but with opportunity comes pressure. Whether it’s the pressure to perform creatively, quickly, or both, it’s there, from crunch to deadlines to expectations for the next big pitch. Managing your workflow and staying sane in this environment comes down to figuring out where you […]
A brand is a culmination of all intangible feelings and thoughts that come to a customer’s mind when they come into contact with your business. Branding is essential in making memorable impressions, informing customers of what to expect from your products, and distinguishing your products and services from your competitors. Your brand is built to […]
Imagine the frustration of spending hundreds of millions of dollars developing the perfect driverless car and then having the prototype totaled in a head-on crash because faulty mapping sent it the wrong way down a one-way street. That’s what businesses face when they compile volumes of data from daily operations and then don’t get the […]
Small businesses generally do not have the resources or time to do all their own market research and effective marketing. These tasks end up often on the back burner instead of out front ready to launch. When a business doesn’t focus on marketing, they have a harder time growing and expanding. Using a public relations […]