Twitter is a place where everyone is – especially your customers!
Do you know what people are saying about your business, your industry, about you?
Just do a quick search on Twitter and you might be surprised at what you find.
So where’s the value then in having 10,000 followers, and you are also following 10,000 people – are you, or anyone else for that matter, going to be able to track any one of those individual conversations?
Absolutely not – too much info flowing across your screen and too much get’s lost.
So you keep Twittering away because you ultimately want people to find you – notice you – hear you.
Which leads me back to my first question – is Twitter really all about search?
You can write your tweets with the same strategies that work in blogging. Fill keyword phrases in your tweets, and you’re more likely to be found when people are searching.
Basically we can think of the 140 characters in Twitter the “meta-data” that search engines consume and that which determines rankings.
Except in Twitter, you don’t get top rankings from back linking, you get top rankings from frequency – the last person who tweets is the first to be found!
Maybe Twitter is really all about search!