If you’ve questioned whether real time search is relevant or not – or if you’ve questioned the importance of Twitter in our world of data access – then this should close the argument for you!
Google just announced a search deal with Twitter to provide real time search data in their (Google’s) search results.
The world is hungry for up to the minute data, and nowhere is more fertile with that data than Twitter!
Google has already been making moves of it’s own toward real time search data. Recently, they’ve updated their search results with options where you can chose to see results from the last week, day, and even from the last 24 hours.
The only void left to fill then beyond the “last 24 hours” would be within the last second!
Here’s what Google had to say about in their announcement:
“At Google, our goal is to create the most comprehensive, relevant and fast search in the world. In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.
Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”