The New Orlean Saints are just a great story all around. Not only did they win their first-ever Super Bowl last night, beating the Indianapolis Colts 31-17, but the Saints also beat the Colts in popularity on Google search (see chart below). Of course, as we got closer to game day, search volume started to increase. And the volume of search remained consistent for both the Saints and the Colts.
But the overwhelming evidence shows that the New Orlean Saints were/are much more popular than the Colts, and following search graph proves it. People were much more interested in searching for the “Saints” than they were searching for the “Colts” – check it out: