AriZona Tea and Arnold Palmer.
Celebrity names sell, and with the addition of the Arnold Palmer name to its list, AriZona Beverage Company has soared to the top of the RTD (Ready To Drink) tea charts.
For the 52 week period ending March 21, 2010, AriZona Arnold Palmer posted a whopping 151.8 percent increase in sales over last year. The AriZona Arnold Palmer drink had a dollar sales of over 58 million. The other AriZona Brand tea drinks posted a 7.6 percent increase in sales over the same period last year ($587,363,500 dollars)
During the same period, Snapple, Diet Snapple, Lipton Brisk, Lipton Pureleaf, Diet Lipton, Gold Peak, and Nestea all posted increased sales, but just plain old Lipton had a decrease of 7.3 percent.
The AriZona Beverage company has added an Arnold Palmer Half Iced Tea and Half Lemonade flavor mix to its Tea Stix line. According to the company, each stick contains only 5 calories. The mix can be added to 16 and 20 ounce bottles of water.
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