This might be hard to imagine, but did you know that 73% of iPhone users ARE satisfied with AT&T, according to CNN Money.
That’s right, in a mobile / data phone market where only 69% of users are satisfied with their mobile phone carrier, AT&T comes out way ahead of the competition in regards to servicing their iPhone customers.
Here’s 3 reason why iPhone customers are satisfied with AT&T:
1) The iPhone is shiny
That’s sounds ridiculous I know. But it’s basic “association”. The iPhone is cool looking, shiny, and has a sophisticated look and feel. Some may argue that iPhone users are a higher class group of society (again perception).
Regardless, iPhone users love their iPhone and so in turn, AT&T gets the indirect benefit of being the carrier and provider for the iPhone.
2) iPhone MMS (multi media messaging)
I know that MMS has been out on a lot of other devices for quite some time. But again, the iPhone carries a certain aura in society. When the iPhone got MMS, which is really an AT&T service capability, AT&T just got a whole lot better.
3) Verizon turned down the iPhone 3 years ago
In probably one of the most regrettable moves in business history, Verizon did in fact turn down Apple’s iPhone 3 years ago as being the exclusive carrier and provider.
Because Verizon turned down Apple (and the iPhone), AT&T has gained the substantial advantage in the market place for building customer loyalty.