Facebook Technology

Facebook & Bing, Set To Radically Change Search Results Starting Today

facebook bing search results

Bing is set to release the new Facebook Connect integration called “Instant Personalization” into their search results starting today. This brings a new element to search results that we have yet to see – social integration and search results based on Facebook friend’s likes and dislikes. Most powerful, for now anyway, is the fact that this is a move that Google may not be able to easily duplicate. After all, Microsoft has actually invested into Facebook and this partnership may be exclusive. And of course, it turns into a massive revenue stream source for Facebook.

Perhaps one of the best quotes from yesterday’s announcement during a Facebook Live event at Microsoft’s office in Silicon Valley was this from Facebook CEO Mark Zuckerberg:

“The core of the search page will change radically with the help of your friends,” he said.

So has Microsoft played a move that may actually put Google on the defensive?

via BusinessInsider

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