Is your business on Instagram? Are you trying to find ways to get your business noticed?
Instagram is a must for your business if you’re trying to reach consumers. About 43% of women use the app. Americans between 18-29 are on Instagram as are 47% of 30-49-year-olds.
Instagram is much more crowded with competition and the algorithm makes it harder for your content to reach a wide audience.
How can you make sure your content reaches the right people? Take a look at these Instagram marketing tips to make your online presence grow.
1. Research Hashtags
The key to getting your content seen by a broad audience is to use the right hashtags. Hashtags are searchable and users often follow specific hashtags for the content they find interesting.
You don’t want to use general hashtags that have millions of posts. Instead, niche down and look for hashtags that have between 15,000 and 150,000 posts.
You want to identify at least 12 hashtags that are relevant to your business and have limited competition.
2. Use Stories
Instagram stories let you post videos and pictures of you and your business. These posts last for 24 hours, then they’ll get archived.
Stories give you a chance to show off your creative side and have fun with your audience. You can give your followers a behind the scenes look, share a quick thought, or preview a sale.
3. Partner With Influencers
Brand building on Instagram can happen much faster when you have the right partners helping you out. You can leverage an Instagram influencer to promote your product, give you a shout out, or review your product.
These influencers have a sizeable following. They have the loyalty and trust of their followers. One promotion of your product or service can mean a lot to your business.
You do need to make sure the influencer has an audience that matches your target market. Otherwise, the arrangement won’t work.
4. Have a Call to Action
A call to action is a sentence that tells people what they need to do next. You should do this on every post.
For example, if you want someone to visit your website, have them check out the link in the bio. If you want them to see a blog post, include a link for more information.
5. Measure Results
Don’t get too hung up on followers and likes. Too many people fall into that trap because they want to feel good about their marketing efforts.
Instead, look at the amount of traffic and leads that you get from Instagram. Those are the measurements that drive your business forward.
Using Instagram Marketing Tips for Success
Instagram is the marketing channel that businesses turn to for more business. These Instagram marketing tips show you a few adjustments you can make to your business grow. These are small adjustments that will make a huge difference.
Take a look at the Social Media section of this site for more tips to be successful on Facebook, Twitter, and Pinterest.