Provide Value

Written content is more readily available, as smartphones, tablet computers, and other electronic devices allow you to find and read just about anything with a simple keyword search. As more content abounds, users can become choosier about their reading options. Whether you provide information, inspiration, or entertainment, ensure that your writing fits a niche that will engage your reader.  

Identify the Audience

If you own a travel company based in Orlando, Florida, your target audience will be different than that of an owner with a coffee shop near the University of Texas. The target audience of SEO Austin, Texas might include more college students, for example, while the travel company might direct more of their SEO content to families. 

Enlist the Professionals

Growing and strengthening your website’s online presence is not always an easy task. Various internet search algorithms can be quite daunting to follow and understand. Find a company to support your efforts and aligns with your niche, brand, or geographic location. That coffee shop in Austin, Texas might employ the services of a company like MOTOZA Digital Marketing who serves clients in that city. Ask friends and colleagues for recommendations and search for customer reviews. 

Producing articles with effective SEO content is important for any website presence, as it is one of the best ways to steer users to your site. Provide valuable content to your readers, keep your target audience in mind, and seek guidance from people who know how to do it well. 

You can create amazing content that your target market craves and use that to draw in leads and boost your sales. There are some very good reasons why using ebooks as marketing tools works exceptionally well. It is well worth it to consider adding an ebook to your marketing portfolio.

Information Is Big Business

Entrepreneur explains that people want information. It is part of the reason why the internet is so popular and took off so quickly. People know they can go online and find out whatever it is they need to know.

However, they can only get the information they need if someone has taken the time to provide it. That is where you and your ebook come in. You can provide information that people want in an ebook that will allow you to get your name out there and intrigue people to learn more about you.

A Simple Solution

One of the best things about ebooks is that they are simple to create and easy to distribute. There are a variety of software programs available that will allow you to input your content and create a professional-looking ebook.

You can create a form on your website that allows people to put in their email address and get the ebook. This serves two purposes. Not only does it allow them to get the book but also it lets you capture their information.

In addition, unlike many other marketing tools, you can use an ebook again and again. It requires very little tweaking over time to keep it relevant and useful, especially if it is high-quality to begin with.

High-Quality Creation

The most time-consuming aspect of using ebooks is creating them. You should highly consider hiring a professional ebook writer to handle the task for you. A professional will ensure the book contains quality information that will be useful and unique.

They will also know how to make use of the different aspects that make ebooks so valuable, such as links to other sources, charts, infographics, and even videos. A professional has the skills to also ensure that this does not come across as one big sales pitch.

A professional writer understands how to tailor content to your target audience. These writers can adapt tone and voice to ensure that the ebook speaks directly to the type of customers you want to attract. They also understand how to create a voice that will make the content enjoyable and something people will want to share.

These writers know how to intrigue and entice the reader without having to be pushy or make it obvious that you want them to buy something. They know how to make it focused on your chosen topic and inform the reader. In short, they have the skills to make it impactful and valuable so that people will really want to get it.

The Payoff

Business.com explains that using ebooks can help your business in a variety of ways even if it doesn’t come right out and ask for the sale. To begin with, it helps position you as an authority on the subject. You become a knowledgeable expert who people believe they can trust.

It helps you to build your brand. It adds creditability to your brand as well. When you put out helpful and valuable information, people will begin to associate your brand with value. They will have a better overall view of your company and often become more loyal as a result.

While you certainly can sell your ebook, you may get more out of it by offering it for free. When someone wants a copy, they have to hand over their email address. This provides you with leads. One ebook could equal more leads than you could imagine ever getting through other means. Plus, they are high-quality leads from people in your target market.

Create Your eBook Today

If you have been on the fence about using ebooks as part of your marketing efforts, then hopefully you now see why you should move forward with doing it. An ebook lets you prove your value to your customers and makes it much easier for you to secure their business. It is a win-win situation that really works to boost your business’s potential.

With those odds stacked against you as a solo entrepreneur or a small business owner, it’s tempting to put all your eggs in one marketing basket. But that’s the thing about marketing; it’s so diverse and multifaceted that there isn’t just one magic formula to fall back on. 

Rest assured, however, you don’t need a marketing degree and unlimited time to effectively market your business. Try some of these strategies for making a great initial impact and potentially gaining customers for life. 

#1 Create a Content Marketing Strategy

Without great marketing content, your business can’t reach customers with the compelling, useful, and memorable messaging necessary to build fruitful relationships. 

The simple solution seems obvious: just create great content. That is, of course, much easier said than done. 

While a content marketing plan won’t make the job of coming up with ingenious marketing ideas and content a cinch, it can provide the structure you need to make it all fall into place. 

Think of it as:

• An outline – Before you market your business, you need to answer three big questions: what you’re marketing, why you’re doing it (what you hope to achieve from it), and how you plan to do it.

• A resource – One critical piece of your marketing plan revolves around your customer base and audience. Use it as a reminder of your evolving content needs and what you need to produce to edge out the competition.

• A tool for readjusting goals – Inside or alongside your content marketing strategy, you can create systems—such as an editorial calendar—for keeping your content streams organized and flowing. 

If you think of your marketing plan as the foundation for your house (your business), you’ll create solid bones to build on in the future.

#2 Use Email to Reach Customers

Some people believe that email is dead in marketing, but chances are you’ve received a slew of marketing emails in your inbox (and spam folder) just today—and perhaps even opened a few.

The most successful email campaigns use visuals that pop and short-and-sweet messaging to:

• Share company news
• Send product updates
• Inform customers about product promotions
• Solicit customer feedback

Whether you offer yoga mats, CBD pills, or earthy incense, email marketing is a handy way to put yourself right in front of your customers. Cut through the noise and keep your fans engaged with emails that are informative and leave them wanting to know more.

#3 Get Your Website in Order

Imagine inviting guests to your home for a party and having no refreshments, food, or entertainment to offer once they arrive. That sounds like a terrible party, right?

Even if you would never call yourself the host of that situation in real life, there’s a business equivalent you could unwittingly find yourself mixed up with. If your e-commerce shop or company website is guilty of any of the following, it’s time to get to work:

• No inventory or business details
• No contact information or ways to interact with the business
• No unique branding 
• Lack of mobile-friendly design
• Errors and outdated content

Luckily, all of these website mistakes are completely preventable with the help of skilled designers and web developers… or a streamlined small business site builder. 

#4 Stay Social

Social media: you love it and you hate it, but you also know that it’s a must. Everyone is on social media. Why pass up a free and powerful way to reach your customers? 

You don’t need to be an influencer or convince your staff to bravely take on the latest dance challenges to stay relevant with the latest social media trends.

But a healthy mix of trending hashtags, regular posting, and branded visuals (and maybe a puppy GIF or two) will keep your company visible and accessible. 

#5 Analyze Your Efforts

Marketing is definitely an art, but it’s also part science and math. That’s right. Your teachers were telling the truth about using math and science as adults.

Even if you weren’t a huge fan of either subject in school, take advantage of the opportunity to tweak your marketing campaigns as if they’re formulas or experiments. Remove a piece here or there, try several variations, and keep track of all the elements of your great marketing experiments, including:

• Unique website visitors
• SEO ranking
• Email metrics (opens, clicks, etc.)
• Average order value
• Social media conversion rate

Make a Lasting Impression

Strip away the many layers and you’ll discover that marketing is all about relationships and storytelling. Who doesn’t love a great tale?

Unlike traditional marketing, there are so many modern digital outlets for telling your story. And that’s a great thing! More choices mean more opportunities to reach your audience.

Apply these marketing basics, and with any luck, you’ll make a positive and lasting first impression that extends well beyond those first seven seconds. 

Royalty Free Photo

Know Your Goals Before You Start

Know why you’re rebranding, so that the final product delivers the desired results. Are you rebranding because you’re delivering new services? Are you shifting from delivering products to services? Are you trying to promote your products to a new audience? Start with the why in mind.

Another thing you have to do is know on which channels you will concentrate more of your efforts. If you were planning an online rebrand, you should consult with experts in the field; they will ensure that your new brand is tied to the old one while standing out in a crowded field. You can’t just go with just any team, however. You want people more like this team, as they’ll be able to identify the strengths of your brand as well as the weaknesses and give you a rundown of which platforms might be a better option for you. 

Understand What You Could Lose – and How Not to Lose It

Too many companies come up with a totally new look that abandons their loyal customers. You can’t afford to do that. Verify that your new brand will maintain your brand equity while attracting your future customer base. Don’t confuse or alienate your best customers with something that’s a radical departure from tradition. Know what elements to keep and which you can change or discard altogether.

Identify the Right Time

If sales are strong or growing, there is no point in reinventing the brand. Rebranding should be considered when sales have been flat for a while. Rebranding may also be necessary if the company’s reputation has been tarnished. Note, however, that while a new brand is a promise that you’ll meet certain standards, it won’t cover up a crisis.

Another occasion when you may want to refresh your brand is when you expand into new markets or new locations. For example, a regional brand going national or a national brand going international may warrant a new brand. Know your newly expanded audience before you revamp the brand to reflect this change.

Don’t rebrand because your brand-based marketing isn’t working. Find out why your marketing strategy isn’t working. Do market research to find out why your current brand or brand-building efforts aren’t working. Don’t rebrand because your marketing team is bored or your customers are seeing the existing brand too much. Nor should you rebrand because a new manager has taken over. However, you may need to rebrand if there has been a major change in leadership and direction.

Rebranding is a major risk and a significant investment. It must be done at the right time for the right reasons with the proper focus if it is going to succeed.

To find out, we did the following:

• Interviews with hundreds of freelancers, designers, and developers.
• Searched the internet to find out the stats (sales and traffic) and compared them.
• Looked on forums and on the web for what are people saying.
• Conducted a survey on Facebook where people voted in each niche, the tool they use.

We were shocked that many people told us about Taskade (we knew nothing about it and we know the tools market very well), a new tool for real-time collaboration for remote teams which is very powerful, yet free to use. We didn’t include in this article because we will do a full review about it. After a few hours of tests, it seems that Taskade will be the next Tesla in its niche.

What niches are covered:

• Time-tracking software
• WordPress themes and plugins
• Shops templates
• Web development services
• Font identification
• Invoicing software
• Much more

Let’s start.

1. actiTIME

Design and development just like many other profession fields come with theis own set of difficulties for practitioners. They always has to stay productive to meet deadlines. Moreover, they have to explain so often why the work on the project took as much as it did and why clients have to pay the price as it stands.

actiTIME can assist designers and developers in resolving these and many other problems. As a high-quality timesheet tool, it can be used to monitor hours spent on projects and tasks. Also, the tool collects data on billable time and helps generating professionally looking invoices. 

actiTIME lets users foster greater process transparency by following these easy steps: 

• Create a project and add as many tasks to it as you wish.
• Track time for each of these tasks individually. 
• Leave comments for every time tracking entry in the timesheet to clarify what you’ve done during the day. 

By doing so, you can obtain a comprehensive picture of your progress and all the elements involved in the work on projects. actiTIME will enable you to dig into your productivity trends and help you explicitly justify both the timelines and the price of your design services.

Two other points in favor of actiTIME are its user-friendly interface and flexible configuration. Besides, it’s very affordable – while large and medium-sized teams can purchase the tool at a relatively low price, the small ones and single users can implement it at no charge. Sign up for a free actiTIME trial and bring your productivity to the next level. 

2. WhatFontIs – Best font finder

Whenever you browse the web and you see a font that you like, identify it for free with WhatFontIs, and try it on your website, or in your marketing materials. Even if you find out that the font is expensive, WhatFontIs will help you with over 60 free and paid font alternatives, you have big chances to get a similar font that is free.

WhatFontIs has a huge database of over 600k indexed fonts and it is the only system that identifies both free and paid fonts, including Google fonts.

Use it to identify fonts, and to create your own font collection for your projects.

3. Total

With Total you can create any kind of WordPress website: personal, business, blog, shop, portfolio, photography, creative, and others, having everything you need included.

In the package, you will get 40+ demos that you can install with 1-click, 4 premium plugins: Visual Page Builder, Templatera, Slider Revolution, and LayerSlider, 500+ styling options, 80+ builder modules, and even more.

Total is the most complete and flexbile WordPress theme in the market, by far.

Get Total for $59 and you won’t spend a cent more to create websites that stand out of the crowd.

4. Xfive

Xfive will create you a high-quality, fast-load, and quick converting BigCommerce, Shopify, Shopify Plus or WooCommerce store. All the developers that work at Xfive are mid or senior, all of them are certified, and the whole team is taking regularly courses.

For your store you need much more than the right products with great prices, you also need the “store” – the design, the navigation, the payment processors, and everything else.

You take care of your products and prices, and let Xfive do the rest for you.

5. Codester

Filled with tens of thousands of premium website themes, apps, plugins, codes, PHP scripts, and even free stuff, Codester is a huge marketplace used by both professional and newbie designers, developers, marketers, and online entrepreneurs.

Take a look at Codester.

6. UPQODE – Nashville Web Development Agency

Since 2015, UPQODE has established itself as one of the most important web-design agencies in Nashville.

Based in Tennessee, it has worked with over 400 happy customers and in 2019 it was ranked as the 2nd best agency by TechReviewer. They specialize in building custom, responsive websites that are easy to manage.

They also offer digital marketing solutions such as SEO, conversion optimization, and social media ads.

7. Swissuplabs

You don’t spend thousands of dollars to bring your Magento store to the next level from all points of view.

Swissuplabs will help you with 41 Magento 2 extensions and 46 Magento 1 modules that will quickly supercharge.

Make your Magento store unique and get it out of the crowd.

8. Creative-TIM

Why create from 0 when you can easily start from a theme or element created by the famous Creative Tim professional team? These guys are addicted to what they do, and they are doing it awesome.

Get the best UI Kits, admin & dashboard templates, and different elements from Creative Tim. Everything is built on top of Bootstrap, Angular, React, and Vue.js.

9. airfocus

To create and launch outstanding products you need much more than an idea and the right team, you also need a powerful prioritization and roadmap tool. With this you will be helped by airfocus, a super popular solution among thousands of product teams and companies (Nike, Decathlon, Shell, and many others).

Start a free trial, it is the best way to see how airfocus works.

10. Goodie

Goodiewebsite helps designers that are looking for reliable web development partners, and business owners that need to amplify their online presence with simple websites, including WordPress.

Use this platform that is guaranteed by the famous Xfive, a professional web development company that is on the market since 2005.

11. Bonsai Invoice Templates

Most freelancers use Bonsai suite of software as this is the best for this community.

With Bonsai, you can automate invoices, you can create contracts and proposals, you can track time, and you even have dedicated invoices templates for marketers, web designers, web developers, photographers, etc.

Start free.

12. Lead generation software

MailMunch will help you create unlimited forms and landing pages, and quickly grow your conversions (by up to 400%) and your email subscriber list.

It is simple to use, the dashboard is intuitive, the drag-and-drop builder is fast, and you will find included gorgeous themes to start with.

Capture leads from multiple forms in the same time, for your online business with MailMunch.

13. Email Template Builder

Have you ever wanted your own email editor and page builder? Unlayer is a plug-and-play software you can embed right away on your website and let customers create superb emails and engaging landing pages, directly from your website.

The builder has included gorgeous themes and the drag-and-drop builder is intuitive and quick.

See how it works.

14. Schema Pro

Do you know that websites that have schema markups rank higher in search engines and get more traffic with the existing content?

There is a quick way to add all the schema markups to your website, even it is a very large one.

Use Schema Pro, the most popular solution for WordPress.

Get your website out of the crowd and place it in the front.

15. CollectiveRay

Whenever you want to find out complete information about a theme, plugin, or you just want some tips and tricks for WooCommerce, Shopify, WordPress, Joomla, and SEO, visit CollectiveRay.

This resource website is used by tons of small business owners and designers for its expert info.

16. Xstore

With XSTORE you can build impressive eCommerce stores that stand out of the crowd and that convert with ease.

The theme comes loaded with 7 premium plugin worth $304 and with a massive 90+ gorgeous store demos.

XSTORE is only $29 and the small price does not reflect the quality of this complete theme.

17. Zapier Mastery Course

Created by an automation expert that also built the famous Content Snare platform, Zapier Mastery is a super course that will teach you everything you need to know about business automation.

This skill will help you quickly scale your business and get back your free time.

The course is super easy to follow and understand, you will love it.

18. Controlio

Controlio is a popular computer monitoring software used by thousands of companies, including Fortune 500 huge corporations. Using it, your company will be more secured and you will increase teams productivity.

Get a demo and see how it works.

19. Heroic Table of Contents Plugin

Do you know that articles that have a table of content are getting more traffic and are more shared? Everybody loves such articles because you see the structure of them before reading them, and because you can easily navigate (with 1-click) to a certain part of the article, without scrolling down.

To quickly add tables of contents to your articles, use Heroic Table of Contents, the most popular free to use WordPress plugin.

20. Best Offline Website Builder 2020

Mobirise is a powerful and complete offline website builder that is loaded with a massive 3,000 awesome website templates, and tons of elements.

Start from scratch or by using a theme, both ways are quick and simple.

21. Rank Math

You want your WordPress website to rank higher and get more traffic from the existing content? With Rank Math SEO plugin, you will obtain both, for free.

Get Rank Math, after a basic configuration, it runs by itself, bringing your website to the next level.

22. Vector Creator

If you are not an illustrator, it may be a challenge to get custom images that won’t cost a fortune and will tell your specific story. To solve the issue, check Vector Creator, a free tool that allows creators to make striking illustrations right in their browser. No design experience is required to use the tool: 3,000+ elements in 12 styles are ready to spice up your UI or social media

23. WrapPixel

WrapPixel will help you with admin and dashboard templates, with UI kits, and huge bundles heavily discounted. They offer high-quality products built on top of Bootstrap, Angular, React, and Vue.js.

Browse WrapPixel to see what they have for you.

 24. uKit

uKit is a comprehensive tool for small business owners, entrepreneurs, freelancers and merchants. It offers a fast and simple way to online recognition. With more than 350 layouts, users will choose the one relevant to their field. No manual setup is necessary. You have all required tools already installed -From simple contact forms, buttons, and icons to integration with MailChimp, Google Analytics or Ecwid.

25. uCalc

uCalc delivers advanced flexibility in terms of creating price calculators for websites. Either you are focused mainly on mobile audience or want to acquire desktop users, the software helps to create responsive elements with no technical skills. Simply copy and paste the calculator code to add it to the page you need. Templates are compatible with some major CMS and website builders.

26. FoxMetrics

The opportunities are endless outside of a single device.

Escape the shackles and collect data from all devices, including web, mobile, and offline data.

Customers interact with your brand on a plethora of channels with an ever-increasing number of devices – which makes collecting data from anywhere a necessity.

FoxMetrics allows you to integrate data from all sources to analyze customers’ journey across various channels efficiently.

27. Quiz Maker

Have you ever wondered how professional marketers, online entrepreneurs, and expert designers create engaging quizzes, forms, and surveys?

They use Opinion Stage, the most popular quiz maker on the market. The platform is filled with tons of themes and elements, and the intuitive editor will help you customize everything.

28. SiteBuilders.PRO

SiteBuilders.PRO is a top choice for users, who have decided to switch from one platform to another yet lack skills, experience or time to do that independently. The company offers the best pricing policy in the market as they set fixed costs for the project transfer. When working on project migration, the experts try their best to move all the content entities along with domain name. They ensure 100% design replication and make it possible to focus on further website promotion, if required.

29. Shella

Online fashion stores get huge traffic and Shella will help you bring your shop to the next level.

This Shopify theme is dedicated to the fashion industry, loading super-fast, and having tons of gorgeous elements, designs, and styles.

Make your website stand out of the crowd with Shella.

30. WordPressToWix.PRO

Smooth, hassle-free and safe website migration is often impossible without professional assistance. WordPressToWix.PRO is a trusted team of web designers, who are competent in the niche and know all the must-have steps and nuances of the project transfer process. They will attentively explore your project, paying special attention to details and its special parameters. This helps them transfer your website content along with the domain name in the best way possible.  

31. stepFORM

stepFORM is a flexible visual editor designed for business and eCommerce needs. The service helps to improve user satisfaction with the help of custom forms, surveys, quizzes, price calculators, and other elements that help to keep the audience engaged. The main advantage is that anyone can create a form in minutes and add it to any website despite the software or share link directly.

32. InvoiceBerry

InvoiceBerry is a simple to use invoicing software, helping you with the basic needs of freelancers and small companies.

Use it to create fully customized invoices, to track expenses and payments, to create reports, and much more.

Start a free trial.

33. Wokiee

Wokiee is a complete design tool that will help you create an engaging and converting online store that stands out of the crowd.

It comes loaded with tons of beautiful designs, elements, and styles, and the editor is intuitive and easy to use.

34. Pixpa

Pixpa is a simple to use, yet powerful and feature rich website builder that you can use to create all-in-one websites: a store, a blog, and a client gallery.

You will find included beautiful themes and an intuitive drag-and-drop builder.

Sign up free.

35. Mobile Application Testing

pCloudy is used by over 100k users from all kind of companies (Philips, Honeywell, Jio), for mobile application testing. This advanced platform supports all kind of tests (manual, automated, autonomous, etc.) and it is easy to use.

Start a free trial to see how it works.

36. PxBee

If you want the best stock photos for your projects, take a look at PxBee. This website has a huge database of over 60 million stock photos, all of them being made by top photographers from all over the world. Here you can stunning black background images and anything you need.

37. Astra

Astra is the fastest growing theme of all time that you can use to create any kind of website: personal, business, one-page, portfolio, etc.

It has included everything you need, take a look.

38. Brizy

Brizy is a highly popular website builder among creative persons that want unique websites.

It uses clean and lightweight code, making your website and landing page load quick. That means more traffic and higher ranking in search engines.

Find out more about Brizy.

39. Hongo – Modern & Multipurpose WooCommerce WordPress Theme

You want to create an online store that is engaging and converting, but you don’t have any experience in eCommerce? No problem, Hongo is a multipurpose WooCommerce theme that you can use right away for any kind of store you want to do.

40. Mystik – Astrology & Esoteric Horoscope WordPress Theme

Do you need to create horoscopes-related websites? Then take a closer look at the Mystik WordPress theme. This is a visually stunning and multi-functional WordPress solution apt for astrology and esoteric projects. It includes a bunch of inner pages to let you launch a usable and informative web resource. The theme also includes a selection of 5 homepage demos. Choose any and import it to your site with a single click. Moreover, you do not need to have any special design or coding skills to work with the theme. All types of changes and modifications can be applied with the Elementor page builder.

41. Online events group chat

RumbleTalk will add a moderated chat for Q&A and live events on your websites, in seconds, without requesting you any experience or coding skills.

Get a free chat right now.

42. Helion – Personal Creative Portfolio WordPress Theme + Store

Launch the most creative website on the WEB with the Helion theme. This is a feature-rich solution for photographers that is powered by high-quality HTML5 and CSS3 code. The theme is optimized for SEO that allows you to drag more quality traffic. It is responsive and Retina-ready, so the content adapts to all devices regardless of the screen size. 

With this theme, you can achieve a fully unique look, using the theme options panels, changing color settings, picking creative fonts, changing header and footer layouts. Buy the Helion theme if you appreciate quality and functionality. 

43. Zento

Zento is the next big thing is eCommerce, being a super advanced platform built on top of the strong foundation of Magento.

If you want the best platform so you can just focus on your shop activity, and not on other things, then Zento is perfect for you.

Find out more about Zento.

44. Prider – LGBT & Gay Rights Festival WordPress Theme + Bar

Save both time and money on the launch of the human rights website. Using ready-made WordPress themes like Prider, you get an all-inclusive set of tools and layout styles that are needed to launch a website out-of-the-box. Prider contains a collection of multi-concept homepage styles and a bunch of layout options. It’s easy to apply changes to the theme in the drag-and-drop mode of the Elemrntor page builder. You may also feel free to modify any element of your site with the built-in theme customization options. Whenever you decide to add some extra features to your site, it will be easy to achieve thanks to the theme’s compatibility with all the major plugins and extensions in the WordPress community. For example, it works seamlessly with Slider Revolution, Essential Grid, Contact Form 7, MailChimp, and more.

45. Abstract Developer APIs

Abstract is a super popular place that will help you powerful free API keys that you can use for:

• To detect the gender of a name
• Get holidays from any country
• Get a screenshot of any URL
• Geolocate any IP worldwide

Use abstract to automate your work.

Conclusions

For sure this article is missing some awesome tools, like Taskade – the free tool for real-time collaboration for remote teams that I mentioned about in the introduction of this article.

Let us know what other tools should be tested and reviewed.

Each share of the article is highly appreciated.

In addition, this is considered to be the worst drop in a single day for the past 2 years and the third-worst drop in its 124 years long history.

As the coronavirus is rapidly spreading to the countries outside of China, like Iran, Japan and Italy, it threatens to dent worldwide supply chains and economies.

The Dow Jones was more than 900 points down after Mondays selloff

The Dow Jones benchmark works by measuring the stock performance of 30 large-cap companies.

It is noted that the Dow Jones tumbled more than 900 points after numbers of deaths caused by corona had jumped to 2612.

Furthermore, United Health, American Express, Cisco, Visa, Walgreens, and Apple were all falling under 4% and were marked as worst-performers.

However, all of the 30 Dow Jones’s components performed lower while UnitedHealth Group Inc. experienced a whopping 7.8% downturn.

In addition to the Dow Jones, the other two major benchmarks, Nasdaq and S&P 500 also suffered a significant drop where each fell under 3% on the same day.

The coronavirus outbreak made companies issue warnings regarding their business targets

The coronavirus, officially named COVID-19, has led companies to issue warnings about their business and expected earnings and revenues.

Furthermore, experts are calculating the impact that this outspread will have on economies while the most affected will be the supply chain and transportation industry.

So it is to be expected that we shall experience rapid cancellation of flights and other planned travel arrangements.

Microsoft already declared that its revenue guidelines for its key segments won’t be met.

Meanwhile, Apple announced that its iPhone world supply will be temporarily constrained and as a result, this tech giant won’t meet its second-quarter revenue guidance and its shares were down 6%.

What is to be expected in the Down Jones aftermath

When it comes to similar events in the past, there was an eventual rebound in economies followed by huge surge like the one with coronavirus.

Monday’s downturn has wiped out this year’s gains for the Dow (now -2.02%) and the S&P 500 (now -0.15%).

This Monday’s downward trend has expunged this year’s gains for the Dow Jones and the S&P 500, which are now -2.02% and -0.15% respectively.

However, Dow Jones Market Data shows that after a huge carnages to stocks, they tend to get a rebound after a decline of at least 2%.

Moreover, the Dow Jones index has a history where it recovered significantly in the period after the downfall.

In that light, Dow Jones records show that after a huge surge in the past, the Dow fell by -0.19% the day after. However, 1 week after the surge it increased by 2.07%, and the next month by 2.93% followed by the next year increase by 12.5.

Anyhow, the past evidence of how did the market perform is of no guarantee of what will happen in the future. If coronavirus turns to a pandemic it could lead to a potentially matchless results for market and economy.

What does 100% efficient means? First, is important you to know that all of these solutions are having the best return of investment. Second, we included only solutions that are doing a super job for you.

You will find many solutions from different industries: WordPress support, a super way to make secure payments, a new but super powerful real-time task management tool, website builders, WordPress themes and plugins, and much more.

Let’s start.

1. Taskade – Real-time task management tool

Working remote is a huge thing that many people and companies do. Why? As an employee, you can work with any company from the whole world, you can get paid very well, you can do the work from home or whatever else place you want, and more.

As a company, you can hire the best employees from the world, not the best from your location.

Hiring remote people is what many new and especially technology companies do with great success. That is why many of them advance rapidly and become giants in their industries.

But how can team members collaborate when each of them is so far away, and in a different time zone? The answer is Taskade, an all-in-one collaboration tool that combine all the benefits from its competitors: Asana, Trello, Google Docs, and Slack.

Taskade is free to use, it works both for real-time and asynchronous communication, it comes loaded with hundreds of templates that you can use or fully edit, it works perfectly on Web, iOS, Android, Chrome, Firefox, PC, and Mac, and even more.

You can easily create your own workspace by adding blocks, dragging and dropping elements, adding smiley faces, and tag. On each workspace you have cool features: audio and video calls, file sharing, you can share the workspace with your team members or work alone, and other cool things.

The design of Taskade is super minimalist, and the interface acts lighting fast and it is easy to use.

Taskade will heavily boost productivity among your teams and company.

Start using Taskade today.

2. Privacy

We shop online for almost everything – WordPress themes, plugins, monthly subscriptions for website builders, invoicing software, time-tracking and collaboration tools, and much more. It is very difficult to feel confident that your credit card is safe when you give your financial info to so many websites.

To be 100% secure when shopping online, you can simply use Privacy and their virtual cards. Privacy is free to get started, and it comes with layers of security features that will not only keep your financial information secure, but also provide management benefits for all of your tools.

You use the virtual card exactly as your bank card, but at checkout, Privacy will generate random numbers that mask your real card information. Should you suspect a fraud or should a merchant get breached, you can simply close the card yourself without needing to jump through any service hoops. Your bank account is safe. And all of those free trials you always forget to cancel? Use Privacy’s single-use cards that you can close immediately after you sign-up so you never get charged for the next month.

Protect your money with Privacy, it is simple and free to get started.

3. WhatFontIs – The Best Font Finder Tool

Nobody has enough fonts for their projects, this is what any professional designer can tell you right away. And it is true, each design should be carefully matched with the right font.

To have as many fonts as possible, you should take a picture of all the fonts you like when you browse the internet, and then upload them to WhatFontIs – the best font finder tool – to identify them. It is free to use and it works excellent.

WhatFontIs has over 600k indexed fonts, it is the only system the identifies both free and paid fonts, and it works with all font foundries, including Google fonts.

The powerful AI will quickly identify the font from your picture, giving you all the info, you are looking for: the name of the font, the price, and the link from where you can download it.

Use WhatFontIs and never let a font to escape you.

4. Total Theme

There are tons of WordPress themes on the market but how many are awesome in terms of design, functionalities, what is in the package, setup, and so on?

Total Theme is that WordPress theme that you will never stop using it. It has over 40 professional demos that you can install with one-click, a brilliant drag-and-drop builder, tons of styling options, and builder modules, and much more. Total Theme is loaded with 4 premium plugins that will help you a lot: the famous Visual Page Builder, Templatera, Slider Revolution, and LayerSlider.

With Total Theme you can build high-converting and pixel-perfect websites from scratch, or by quickly editing one of the included themes. You decide, it takes only a couple of minutes for any way you choose.

Use Total Theme

5. Online Photo Editor

Are you looking for an online photo editor like Photoshop? Look no further since the Appy Pie photo editor is here. Free of cost and with the coolest features you could ask for. It does not matter how good you are as a photographer; it also does not matter how expensive your cell phone or DSLR is. Before you upload your pictures to Facebook and Instagram, every photo could do with a bit of retouching. That is why the best free photo editor online takes away all the flaws of your image at the click of a button.

Make your selfies more gorgeous and pictures of your vacation more fun by using the Appy Pie, free online photo editor.

6. Codester

Codester is the favorite marketplace for designers and developers that are looking to buy thousands of premium PHP scripts, codes, themes, plugins, and much more.

If you are looking to get an additional income, sell your items via Codester, they are not requesting exclusivity over your products.

7. Dr. Link Check

Dr. Link Check is the most popular, easy to use, and fastest broken link checker for your website. Write down your website URL and the platform will quickly scan your website and send you a detailed report of broken links.

Get rid of broken links, nobody likes them.

8. Bonsai Contracts for Design & Developers

With Bonsai you can generate web design contracts, you can generate invoices from proposals and contracts, you can manage customers, expenses, payments, and much more.

Bonsai is the preferred suite of software dedicated entirely to freelancers, with over 100,000 happy users.

Use Bonsai for free.

9. Free website builder

Mobirise is a free website builder that you can use with 0 skills and 0 experience.

This complete package will help you quickly create gorgeous websites in minutes. Start from scratch using the drag-and-drop builder and the tons of included elements, or edit one of the included 2,500+ templates. Both ways are fast and easy.

Create new websites with Mobirise.

10. Affordable design to code web development service

Goodie has huge experience in the market, being a very popular web development service for designers and for business owners that need simple WordPress websites, 1-10 page websites, 99 designs or similar, email templates, and much more.

Get in touch with Goodie experts.

11. Astra Theme – Elementor Templates

Astra will supercharge your Elementor website with 100 free and premium themes. Make your website stand out of the crowd and win over your competition.

It is simple, just use Astra.

12. Landing pages

MailMunch is a powerful landing page builder that you can use to create any kind of landing or squeeze page, with 0 experience and 0 coding skills.

Use the beautiful landing page templates and the drag-and-drop builder to create landing pages that will increase your website conversions by up to 400%.

Start creating landing pages with MailMunch, it takes only a couple of minutes.

13. Email Template Builder

Unlayer is the leading email template and page builder for SaaS that you can quickly embed on your website and let your visitors to create landing pages and emails that convert.

They will find included a super-fast and clean interface, tons of gorgeous templates and elements, and a simple to use drag-and-drop builder.

See how it works.

14. Schema Pro

Forget the times when it was complicated to add markups to all your website pages.

Now, by using Schema Pro, all the markups will be automatically added in seconds, to the selected pages.

Make your website rank higher in search engines, it is efficient and easy.

15. Rank Math SEO

Rank Math is the fastest growing WordPress SEO plugin, being extremely efficient and free to use.

Configure it in just a few minutes and most of your website’s SEO will automatic and the rest of it is easy as a pie.

16. WordPress gallery plugin

Imagely is providing you a complete package of Photography WordPress themes and plugins, including the famous NextGEN Gallery plugin that is used by millions of people.

All these themes look fantastic and it will help you create photography websites that convert and engage your audience.

These themes support automated print fulfillment.

17. Zapier Mastery Learn how to automate your business to create more free time

If you are constantly busy and you feel that many tasks could be automate but you don’t know how, Zapier Mastery is the right course for you.

Learn from an automation engineer how you can automate your business to create more free time. The course looks great and it is useful for both you and your staff.

Check it.

18. WordPress photography themes

Even if your photos are among the best in the world, you still need a powerful WordPress website to showcase them.

Photocrati builds the very best photography WordPress themes on the market, by closely working together with professional photographers. They understood perfectly what you need, that is why they succeed building top-quality themes for this industry.

Use these photography WordPress themes to create gorgeous website on which you will display stunning galleries and sell images (they support automated print fulfillment).

19. The #1 WordPress Knowledge Base Theme

Looking for a solution so you can limit hiring new support staff?

By using KnowAll, the leading knowledge base theme for WordPress, you can quickly implement a FAQ section that your existing customers will appreciate and they will stop contacting your support staff for small things.

20. Simplest website builder

8b is the simplest and fastest website builder on the market. It doesn’t take over a few minutes to build a fully customized website that look great. And you don’t need any coding or special skills.

Create your website now with 8b.

21. Event WordPress themes

Event WordPress themes are a special niche where ShowThemes is the best.

They worked a lot to be the leading supplier for this niche. First, they understood from event professionals what is needed, and after they’ve got the best designers and developers in the world.

Check these WordPress event themes.

22. Real Estate WordPress Themes

Tesla Themes created powerful, SEO-friendly, pixel-perfect, and lightning-fast real-estate WordPress themes. All of them are fully responsive, looking great on all devices, and come with premium support, which is super-friendly and quick in solving any issues you may have.

All these real-estate themes are WooCommerce ready.

23. uKit

Today, in 2020 it is important to have a website and te look good on both PCs and mobile devices. uKit visual editor allows you to adjust your website to fit perfectly on any device. It does not require any coding or technical knowledge to do – so how about give it a try? 14-day trial is available for free.

24. Marketables – A Resource Marketplace

Marketables is a two-directions platform. As a customer, you can find gorgeous landing pages, email templates, banners and covers and use them in your marketing campaigns straight away.

As a graphic designer who creates such assets, you can add your products on Marketables and get paid for every download of your templates.

Sign up and become a part of Marketables!

25. stepFORM

If you are thinking of attracting your audience with conversational forms, quizzes or surveys, and increasing conversion rate and behavioral metrics, stepFORM is the surefire solution. No coding skills needed. Just drag and drop the elements and enjoy both the process and the outcome. Set up your Logic Jumps, configure CSS properties, connect PayPal or Wallet One. Take advantage of all stepFORM features now. Free!

26. LogoAI

With LogoAI, anybody can easily create a logo design, without spending fortunes and without having any special skills or experience.

Write your company name, add a slogan if needed, and you are good to go. LogoAI will quickly show you hundreds of logo designs to choose from.

Try LogoAI, the results are extremely good.

27. WordPressToWix.PRO

Safe and smooth website migration is frequently impossible without a knowledgeable and professional team. WordPressToWix.PRO is a trusted team of website developers users may contact, when deciding to switch from WordPress to Wix. The service can boast over three years of experience in website migration as well as hundreds of successfully transferred projects. They thoroughly explore all the aspects and characteristics of the project, which is under transfer to ensure the best result. 

28. actiTIME

actiTIME helps thousands of companies – from startups, non-profits and family businesses to Fortune 500 organizations – in their daily operations.

Use it for time tracking, scope management, accurate billing, and much more.

Try it all actiTIME features for free in the 30-day trial, no credit card is required.

29. uSocial

uSocial is a platform dealing with social media buttons such as Like and Share buttons for a website. The user-friendly interface lets you build the buttons in one go. You can also enable hover effects and an eye-catcher to grab people’s attention. And the Get More Visitors tool will help you drive traffic from your website to your groups on social media.

30. Topper

Launch a multi-functional blog, online magazine, or web store using Topper WordPress theme You can choose from free or premium plans of the theme. You can also choose any or all of the 14+ skins included in the theme. Using Topper, you get what you pay for. For example, if you need only 1 skin, then you for that skin only. You can modify any layout if the theme with the help of the Elementor page builder. You can also use it with Gutenberg and any different WordPress extension that comes to your liking.           

31. uCoz

Kickstart your online presence with uCoz —a free tool that allows you to create a website in your browser. Featuring both visual and code editors, as well as direct FTP access, RSS import and ability to install external widgets from the web with ease. Sporting a perfect balance between a code-based approach and a visual approach, it is a solid choice for both amateurs and professionals.

32. InvoiceBerry

InvoiceBerry  is a powerful, complete, and easy to use invoicing software used mostly by small and medium companies, and by freelancers.

The platform is packed with features and a clean interface that will guide you every moment.

See InvoiceBerry in action in the 30-day free trial, no credit card is required.

33. uCalc

If you want to accelerate order processing, install an online calculator on your site. uCalc is your assistant for that. It’s a modern calculator/form builder that doesn’t require any programming skills. With the uCalc calculator, your clients can get quotes at a stroke, pay for the order, subscribe to your site to receive promo codes and more. See all the features for yourself.

34. Helion

Helion WordPress theme is an all-inclusive solution for your blog, online portfolio or a web store of any level of difficulty. The theme is fully responsive and GDPR compliant. It’s quick and easy to edit using the Elementor page builder. Working with 11+ demo skins, you can achieve the perfect look and feel of your online project. Using the Helion theme, you can bring a versatile look and feel to the header and footer of your site, as well as inner pages, and other theme options. 

35. Wix2WP.PRO

Wix2WP.Pro is a full-cycle Wix to WordPress migration platform that delivers a broad spectrum of website transfer services. They have been in business for several years, having successfully transferred around a hundred of versatile projects. They employ a team of professionals, who are both competent in the niche and capable of completing all kinds of transfer-related tasks. They guarantee high end result with minimum effort/time/budget investments. 

36. Fotor

Fotor is the most used visual content solution on the market, having millions of happy users.

The platform is loaded with tons of pictures and graphic elements that you can use right away to create engaging and converting pictures for your websites and social media channels.

37. uLanding

Create your first landing page with the uLanding builder and launch your website today. All you need for a professional-looking landing page is here: stylish ready-made templates, full-fledged functionality, adaptive site version for all devices. You can also A/B test your pages to see exactly what’s working. A number of contact forms and pop-up windows are also provided. Check out the platform today.

38. Moderated chat for live Q&A and Web Events

RumbleTalk will help you to add a moderated chat for Q&A and live events on your website in minutes, without having to write a single line of code.

Start with the free forever account and upgrade it whenever you need it.

39. MMThomasBlog.com

MMThomasBlog.com covers the most important and widely-searched for web design-related aspects. The platform grants access to more than 50 popular website builders to help users choose the best service that adheres to their specific business or personal goals and intentions. The resource abounds in the unbiased and informative website builder reviews, comparisons and general web design-focused articles that help simplify the process of website development for everyone. 

40. Gutentype

Gutentype WordPress theme is a clean multi-functional WordPress theme that’ suited for your blog or any different kind of information-rich web resource. The theme has a fully editable layout style. Feel free to modify color settings in the intuitive visual mode. As the name of the theme suggests, it’s fully based on the Gutenberg page builder. Mobile device optimization guarantees that your web resource will look stunning on all devices.

41. HTMLtoWordPress.pro

The process of switching from  HTML to WordPress frequently causes problems and results in multiple mistakes, when completed by inexperienced users. To avoid the potential errors and prevent your website from poor performance, it makes sense to use professional migration services like HTMLtoWordPress.PRO. The platform is positioned as a trusted and safe all-in-one migration service, which ensures worthy result and does not require much time/effort investment as well as coding expertise. 

42. Shella – Ultimate Shopify Store

Creating a fashion store that quickly converts is super simple when using the right theme. With Shella Shopify Theme you can easily set up your own fashion stores in minutes, without writing a single line of code.

Use the included 99+ predesigned pages to build your own fully customized fashion store.

43. Customify – The Most Customizable WordPress Theme

Stop searching, you just found the most customizable WordPress theme on the market, and it is free to use.

Engineered from the first moment to be super customizable, Customify will help you create unlimited and 100% adapted for your need’s websites.

Use Customify, it is free and it looks amazing.

Conclusions

You saw Taskade and I hope that you played a bit with it. This remote collaboration tool is like having Trello, Asana, Google Docs, and Slack, all-in-one. It is brilliant to use, and it is free.

With Privacy, you will gain peace of mind. This online card protects your money and gives you full control when shopping online.

And these are only wonderful solutions out of the 40+ included in the article.

This is what we wanted to do with this article, to show you very cool and efficient solutions.

The well-known company is celebrating 20 years in the business, over which it made a great reputation as one of the most affordable airlines.

For that occasion, JetBlue’s representatives have decided to give their customers a unique opportunity to travel one-way for 20$ in certain flights in case they book their tickets during two days of sale.

The tickets purchased in this sale window can be used for flights set for the end of July, you can calculate and choose the best opportunity to use this special offer.

Organizing great sales for its customers has always been the trademark of the company which has invested a lot in getting their passengers provided with a sensation of flying with a premium-class airline.

JetBlue as a Unique Airline in the Industry

This sale is not the only thing which makes this company so special on the market over the last 20 years since the sales managers are always thinking of new attractions and sales.

The company has always had special actions for its customers, and the services provided are generally above the level of the standard airline.

All of the efforts made resulted in making a successful airline that provides quality service for the customers while having very affordable ticket prices.

It’s clear that all those efforts have paid off, since nowadays the company is highly appreciated, and is gaining more and more users by each business day.

JetBlue is also unique for being the single airline that has established a foundation that supports aviation and provides certain education.

Celebrating the two Decades of Business

Personnel and Board of Directors of the company have expressed great satisfaction and ambition considering the hard work required each day for the airline to be so successful.

JetBlue’s leading manager has stated that no one believed such a small start-up company could evolve on such a scale to become the airline that more and more people are turning to.

The first flight organized in 2000 was only the tip of the iceberg since the company nowadays has multiple flights for every destination each day.

Moreover, by choosing JetBlue for airplane travels you get a great value for the price of your money, and surely sales like the one regarding two decades of business will occur more often.

Are you wondering how to get your customers to leave positive reviews? Not to worry! In this guide, we’ll go over how to encourage customers to write reviews.

Want to learn more? Keep reading to find out.

Ask Your Customers to Leave Reviews

This might seem like a standard tip, but a lot of businesses don’t ask their customers or clients to do this. You might buy a few things every day. Does every business ask you to leave a comment?

If you notice your customer is happy with your service or product, ask them to write a review. To help encourage this, you can ask them how their experience was during the service.

Once they have replied in a positive manner, you could ask them to post it on your Facebook page or review site. Most customers are happy to do so.

If you feel your customer is in a hurry, you can send them a thank you note or follow up email. Add the link to the review site below your note.

When you ask a client to do so right away, the experience is present in their mind. Most people will leave reviews once prompted.

If you are an online shop, make sure you send a follow-up email a week after. This way, your customers will get reminded to leave a note about the item they bought.

Only ask for reviews after you’ve heard from your customers that they had a positive experience.

Talk About the Importance of Reviews 

Explain to your customer why you’re asking them for a review. Their feedback can help encourage other customers to check out your business. Without positive reviews, people will assume your service or product is average.

Highlight Where Customers Can Leave Reviews 

If people head to your website or social media sites, make sure it’s clear where they can drop a review. This way, customers won’t get frustrated and decide not to comment.

You can add website badges for your Facebook, Yelp, or Amazon page. This way, customers can head over to read and write reviews.

Make sure your website’s optimized for mobile devices. This way, people who browse your website on their phone can read more about your business or service.

When customers come in who have left a review, ask them about their experience. Find out if it’s a straightforward process or if they had any suggestions.

Claim Online Listings

Don’t limit yourself to Facebook and Google but aim to use plenty of online listings. Your business will get a more significant online presence. Consumers will have an easier time finding out about your service and product.

There is the added benefit that customers will leave more reviews. A lot of people will look to Google for reviews. Yet, a large percent turn to TripAdvisor and Yelp for information. Google yelp reviews to find out more.

Provide Tokens of Appreciation

Depending on your business, you could offer a small discount when a customer leaves a review. When inviting the customer to leave a review, tell them that you will provide them with a reward.

Reward Your Employees

Teach your team about the importance of providing your customers with excellent service. Also, help them figure out a way to request reviews from customers. Teach them how important it is to ask for reviews.

You can create an incentive program. Employees could receive a cash bonus for the number of reviews they get each month. Decide on what bonus will make sense for your employees.

Reviews can have a major impact. Customers seek out information about your service before buying. Spend your marketing dollars in this area.

Highlight Positive Reviews

Whenever you receive a stellar review, post it on your website. Highlight the comment in an email message. Take a screenshot of the review as well. You can include the picture in videos, newsletters, and brochures.

Respond to Negative and Positive Reviews

A negative review can impact a potential customer’s perception of your business. Make sure you follow up with every negative review left on your social media or website.

If someone had a poor experience with an employee or product, thank them for their feedback. Apologize and work on a solution.

Aim to switch the negative experience to a positive one. If you’re able to do so, ask if you have permission to post about the resolution. You want to try and convert any negative reviews to a positive one right away.

Thank your positive reviewers for taking the time to share about their experience. The reviewer will note that you responded to their comments. This will encourage them to comment again in the future.

Stay Active on Social Media Platforms

Make sure your social media platforms are active and updated. Future customers and clients may come across your business and make a judgment. Aim to focus on popular platforms like YouTube, Facebook, Instagram, and Twitter.

On your social media platforms, you can highlight your reviews between informational posts.

Something that a client said could encourage a new customer to seek out your services. By keeping your audience engaged online, you can increase your business’s presence.

Now You Know How to Get Positive Reviews

We hope you found this guide on positive reviews helpful. Train your employees to provide excellent service and invite customers to leave reviews.

Don’t forget to save our site. This way, you won’t miss any of our resources.

As most of us would expect, GoDaddy continues to deliver a strong message to everyone who is wondering what they are about. Their new logo is definitely a good way to get an insight into their business, work ethics, and much more.

In that light, a generic type of logo that is followed with a heart shape that brings refreshing and new look is actually quite interesting at first glance. When my eye first met the logo, I must say that the ‘’G’’ was being accompanied by the ‘’D’’. But, that’s not the case here, no! The ‘’D’’ I was looking at is actually an ‘’O’’ which then spells the complete picture – ‘’GO’’ and not ‘’GD’’ as I suspected.

Despite the confusion, GoDaddy company said that they specially designed this logo to present a picture and paint a whole new look. That look, of course, being the very collaboration with branding firms Lippincott and Codo. This is all resulting in a powerful entrepreneurial spirit.

Anyway, with that being said, it’s not a secret that GoDaddy wanted to change things up. But, in which direction did they strive this time? Well, one thing is certain – GoDaddy’s logo is now looking like a bleak and generic logo, something like Google or perhaps Pinterest.

But hold on, they didn’t stop there! GoDaddy also changed their homepage in a totally different light. Now, their homepage is appealing more to a bit smaller businesses and entrepreneurs, which actually isn’t that bad at all. Considering the fact that they hold more than 20 percent of the registered domains, it’s safe to say that they brought a bit of fresh air to their customers with this kind of change.

Honestly, GoDaddy really made things change here with the new logo. I mean, they already ditched the word ‘’Daddy’’ from their mascot in 2018 which was a strong sign point towards some really big changes. And, in conclusion, it’s safe to say that GoDaddy is facing and looking towards the future. Their new logo is telling us that they don’t want to be portrayed as a daddy anymore, they are actually turning to a totally new direction.

Exclude Yourself From Google Analytics Traffic

1. Go to your Analytics property admin > view > filters
2. Click add filter
3. Name it whatever you would like
4. Filter type > exclude
5. Select source or destination > traffic from ip address
6. Select > that are equal to
7. Enter you IP address. Google “My IP” if you don’t know how to look it up
8. Done!

Now your own traffic won’t appear on your site or your client’s site. This is great for making sure your traffic numbers aren’t bulked up by your own visits.

Exclude Robots from Google Analytics

1. Go to view > View Settings
2. Check the box under Bot Filtering: Exclude all hits from known bots and spiders

There you have it. Now, we can use the options that Google has built in to quickly filter some bogus traffic to your site. They didn’t have this option in the past, so it’s nice to see them finally implement it. I wish we could see a list or be able to modify if necessary, but I guess that’s what the custom excludes and filtering are for! I haven’t analyzed a site with heavy spam traffic to see the difference yet. If any of you have noticed a difference, let us know in the comments.

Website owners and content creators have this problem. They may get a lot of traffic, but they don’t know how to monetize it. Even if they know the tactics, they don’t know how to present their offer. They think their reputation will somehow be damaged if they are too aggressive in marketing. Before making any assumptions, let’s look at the facts. The lack of demand is the number one reason why 90% of businesses fail.

Entrepreneurs don’t fail because they offend clients, but because they don’t do enough to sell the product. Many people would like to hear about your service, but they don’t know you exist. That’s why digital marketing is crucial.

How much promotion is enough?

There are two ways to sell a product. You can present it to others or make your clients discover it. You can pursue your customers or attract them. Your sales strategy depends on the amount of traffic you get. The more trust you get with your followers, the more you can promote. Here are five ways to create brand awareness.

#1 Be aggressive with marketing

You will hear about dozens of tactics on the internet, but you don’t need to use all of them. In fact, only a few will bring the results you seek. At first, it’s better to try as many strategies as possible. The more data you collect, the better you will compare them later.

The 80/20 rule says that 20 percent of your efforts produce 80 percent of the results. Once you try enough marketing methods, you can filter and keep it simple. Remember that there is no right answer. Although it takes time, it will ensure you the most efficient marketing campaign. Soon you will have figured out an Accelerated Marketing Portfolio (AMP), a framework for smarter marketing campaigns, that is just right for you.

#2 Be product-centered

Imagine if you had a product that is ten times better than the competitor’s version. We assume your customer support is outstanding, people love the product, and it has no quality problems. Would people still buy from other sellers? No matter how saturated the market is, clients will work with the best brand. If you are good enough, customers will be excited and talk about you.

There are many tactics you can use to promote the brand. However, there’s nothing better than having others promoting it for free. The strategy is simple. Start advertising until you get enough traffic to launch. If you design the product well, the first followers will refer your product and encourage others to try it. If you disabled your ad campaigns from then on, the business would grow anyway.

#3 Use inbound marketing

What if you could attract clients instead of chasing them? Imagine the money you would save on advertising. Inbound marketing refers to all the techniques we use to turn followers into customers. We add value to educate the follower, increase our trust, and get conversions. Inbound divides into traffic and conversion tools. First, you could use SEO, web design, or social media for brand awareness. Once you have traffic, you can qualify it with email marketing and advertising. Advertising to followers is not the same as doing it with strangers. With inbound marketing, others will know about your brand and potentially buy from you in the next months.

#4 The 25/25/50 rule for social media

Social media apps give everyone the chance to get traffic for free. When it comes to content, we have to keep the level of interest of your future buyer. If you design your content to add value for free, it can increase your trust until you get your first clients. It’s also a mistake to give everything for free without asking for the sale. Money is a fair way to pay for your work, and your social media should let that be clear. Fifty percent of your posts should give others useful information, twenty-five percent for documenting, and twenty-five percent for selling.

#5 Rank a landing page

Your website is the first impression a visitor gets. It’s so critical that you may lose fifty percent of your visits if the page doesn’t load in three seconds. A working landing page depends on SEO, web design, and content marketing. Make sure that your message is direct so that anybody can understand it. Once you combine these five tactics, you will create brand awareness and boost conversions.

Branding rules and marketing strategies evolve rapidly due to the ever-changing digital landscape and market dynamics. Marketing agencies and entrepreneurs have to keep up with emergent marketing trends in the digital and online space, such as social media, SEO and paid ads. Companies need to increase their internet marketing agency consultancy with firms such as fishbat Internet Marketing Company New York to better market their brands to these customers. Here are some of the main reasons why marketing is essential in the modern business environment.

Creating Identity and Lasting Customer Relationships

Marketing for brands is characterized with the goal of generating more exposure, accelerate the growth of the brand and its revenue generation. The most important element when marketing for brands is the customer, with the outlook of the brand and its image, primarily focusing on the customers’ desires. The creation of a captivating brand identity that is unique to the customer’s aspirations helps propel it to high levels of competitiveness in the industry and market place. 

Much of the brand’s identity focuses on the relationship built around its customers and the brand’s products or services. The influence of marketing is evident in the rebirth of brands under a different identity, in efforts to maintain loyalty among customers and attracting new consumers to the brand.

Market Expansion

The cornerstone of marketing for brands is reaching the different market segmentation and demographics, much so with ever-changing market dynamics. An aging customer base creates a challenge in the need to market brands targeting younger customers. Many brands are always striving to satisfy, but few succeed. That is why branding has to be subjective and highly personalized to perceive the needs of customers.

Marketing for brands plays a vital role in propelling the business to the future, solely based on the subconscious of habitual human nature — this playing directly into developing persistence, consistency, and restraint towards brand building. Setting and consistently meeting customer expectations for your brand is critical in developing trust in your brand, which leads to action.

Building Desire and Conversions

Brand marketing is responsible for generating desire about consumer’s wants and needs and stroking consumer perception, so they desire your product. Key to achieving this is listening to your audience and replying with messages and brand expressions that position your product and service offerings as what customers want to fulfill their desires.

The importance of marketing for brands can be traced to efforts of reminding consumers of the basic psychological needs and wants that guide their purchases, despite the ever-changing business environment. Outstanding brands make it easy to create cohesive and appealing promotional strategies in line with a company’s branding goals and leveraging its value to generate new customers, revenue, exposure, growth, and loyalty among consumers.

Ecommerce Dashboard

One of the most effective online tools to boost your e-commerce sales is a dashboard. With an e-commerce dashboard, you can keep your data organized. Rather than switching between platforms to gain insights, you can simply view all of your crucial information in one place. Most businesses connect different software systems to their dashboard. That way, they can view a variety of data points at the same time. Commonly viewed data points include churn rate, average order and social media analytics. As a result, these businesses can detect issues as soon as they occur and make changes quickly. Invest in an e-commerce dashboard tool to boost your online sales. 

Ecommerce Search Extensions

Furthermore, e-commerce companies increase their conversions when they purchase a search extension for their website. The WordPress or Magento search extensions are a great option for any active e-commerce business. By adding an extension to the regular search box, the implementation only increases your growth opportunities. These extensions autocomplete and suggest search queries for visitors. As a result, customers are able to find relevant products quickly. You could see an immediate increase in sales when your online customers can find products faster and easier. Of course, you should explore your options to sell more products/services online with this tool. 

Data Analysis Tool

E-commerce businesses also thrive when they use data analysis tools. After all, you need to analyze your data effectively in order to use it. If you simply accumulate data from different platforms and connect it to your dashboard, you will not make any significant improvements to your store. Furthermore, taking the time to analyze the data yourself could put you even further behind your competitors. You could take too long to analyze your data. As a result, you risk missing out on crucial insights that more recent data holds. Avoid both of this negative outcome by purchasing a data analysis tool. Then, you can boost your e-commerce sales quickly and beat out your competition. 

Email Marketing Tool

Another effective e-commerce tool to use for increasing sales is an email marketing tool. When companies launch email marketing campaigns properly, they drive more traffic to their online stores. In order to achieve this outcome, you need to build a subscription list for emails in an organic way. Advertise your email program on a variety of platforms such as your site and social media channels. Once you establish an email list made up of interested consumers, send an initial email stating what your audience can expect. As you continue to generate new emails regularly, include links to the different products/services you offer on your site. If you do, you will increase your e-commerce sales in no time. Partnering with a top digital marketing agency can help provide clarity to your situation if you are currently struggling. 

Artificial Intelligence App

Lastly, purchase an artificial intelligence (AI) app to improve your sales strategies. AI apps boost sales for e-commerce companies in a number of ways. Firstly, this technology has the ability to quickly access crucial information about customers. You can gain insight into what your target audience prefers and find out important information regarding their behaviors. You can use this information to generate more relevant content. Artificial intelligence tools also allow companies to communicate with consumers quicker. As you know, customer service plays a major role in improving conversion rates. AI apps can assist you in reaching your e-commerce goals in these ways.

If you want to grow your e-commerce business, you need to increase your sales fast. Unfortunately, a great website will not bring more sales to your company on its own. You also need to invest in top-notch online tools designed for raising sales. One of the best ones to consider purchasing is an e-commerce dashboard. Look into the data analysis tools available to quickly spot issues and constantly improve your tactics. Consider various Magento search extensions to boost your conversion rate as well. Companies that use email marketing tools drive more traffic to their websites. Finally, artificial intelligence apps enable e-commerce business owners to gain valuable customer insights fast. Use these top online tools to boost e-commerce sales quickly. 

During your planning stages, it’s important to avoid critical mistakes when it comes to copywriting and blog content (check out these expert blogging tips for some tried-and-true tactics). Many webmasters mistakenly follow the wrong advice and strategies in an attempt to cut corners and beat their competition. However, this can ultimately decimate your business. With that in mind, here are four mistakes you should avoid when it comes to creating your blog:

Keyword Stuffing

In the race to get to the top of search engines, it’s not uncommon for you to start to stuffing keywords into your blog posts. Google uses keywords to help them put your writing into context. This is one way search engines learn what your page is about. Knowing this, many marketers attempt to squeeze as many keywords into it as possible.

However, over the years, Google algorithms have changed, and it’s much more efficient at examining natural language. Therefore, it notices when blog posts have a high keyword density and is attempting to “cheat” the search engine rankings. At a conference, Google’s Matt Cutts explained the dangers of keyword stuffing, saying:

“We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO—versus those making great content and a great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

As a general rule of thumb, you should use online keyword density checkers ensure you stay within the 2.5% to 5% range.

Ignoring Links

Linking is very important for SEO and blogging. In fact, linking is considered on of the most important ranking factors. Every link that points to your site is considered a vote in the eyes of search engines: the more websites that link to your blog, the more Google believes it’s relevant. And when you link to other websites, search engines are able to gather context about what your blog posts are about. Throughout your copy, be sure to cite your sources and link to other high authority blogs. And to increase your inbound links, reach out to other blogs for guest blogging opportunities.

Auto Blogging

Auto-blogging allows you to automatically publish posts that are relevant to your blog. This syndication is possible through RSS feeds. However, auto blogging is something that should be done with very careful moderation. Too much auto-blogging can result in penalties from Google, and it doesn’t contribute to your brand voice at all. Your website visitors need to know who you are and what your mission statement is, and this becomes nearly impossible if you fill your website with various bits of content from different publishers.

Article Spinning

Let’s say you have a marketing blog and have a mission to post A-grade marketing content. And then you suddenly stumble upon a great article on marketing on another blog. Instead of re-writing the same thing, you decide to save yourself some time by using an article spinner.

An article spinner is a tool that recreates existing content by replacing it with synonyms and similar phrases. It’s a simple way to churn out dozens of articles in a short amount of time. This prevents duplicate content from being on the Web—after all, duplicate content could result in penalties from Google.

However, although article spinning can help you push content quicker and rank better on search engines, it’s a huge risk. To begin with, content that’s spun doesn’t have natural language. This makes it difficult for the reader to connect with it. For example, take a look at the previous two sentences after they’re put through an article spinner:

“In the first place, content that is spun doesn’t have common language. This makes it troublesome for the peruser to interface with it.”

As you can see, someone reading this would find it difficult to get through the entire blog post. As a result, your engagement rates would plummet and your bounce rates would skyrocket. And when people are showing up to your site for a few seconds before leaving, Google understands that you aren’t offering a solid user experience. Furthermore, if readers don’t find your website useful, it can become much more difficult to monetize it and score customers.

1. Simplicity

Contrary to what people think, the best logos aren’t elaborate or complex- they are simple and minimalistic. Think about the logo of Nike and Apple. How simple are these designs- just a swoosh and a half-eaten apple? Despite their simplicity, they are iconic because they are easily memorable which is also why they are so effective.

2. Scalability

When you are designing a logo, then scalability is something that you should always keep in mind. What it means is that your logo should be designed in a way that it can be printed on small objects like a pen or a coffee mug and also large objects like billboards. The good news is that how we design logos has changed a lot today and you can use advanced logo designing tools online to upscale and downscale your logo in real-time.

3. Timelessness

If you have never designed a logo before, then it’s natural if you want to draw inspiration from other popular designs. You may also want to study the latest logo design trends to get a few ideas for your own logo. However, it’s important that you don’t get carried away with a graphic design fad that may not last for long. This is because the best logos are timeless and they have the same impact on the target demographic for decades. There are many good examples that support this concept viz. Shell, Nike, Adidas, etc.

4. Right Colors

Did you know that you can use color psychology to give your business an edge? When you are designing a logo, you need to keep the colors in mind. For instance, if you want to establish an authoritative and formal brand, then black is a good color to include in your design. In the same way, if you are creating a logo for a females-oriented brand, then you can’t go wrong with purple and pink.

5. Right Fonts

Just like different colors cause a different kind of impact for a brand, the fonts you pick also send across different messages. What you need to keep in mind when you select typography is that it should be unique and attractive. However, it should also be in line with your brand’s vision and mission statement. Of course, you can compare some of the most popular fonts on platforms like myfonts.com to make the search easier.

6. Memorability

Just like visual image content helps your SEO and traffic growth for your website, a unique logo helps you to improve your market reach and attract target customers easily. This is where the next principle i.e. “memorability” comes in. It means that your logo should be distinct and attractive enough to stand out from other popular logos and be easily remembered by the people who get to see it.

7. Originality

There are hundreds of thousands of logos in the world today. However, the best logos are always original. If you aren’t convinced, then you can try to think of a logo that’s similar to Audi’s 4 rings or Coca-Cola’s typography? The answer would be “no” because these logos are 100% original and unlike anything else out there.

8. Creativity

A large number of logos for messaging apps and platforms use speech bubbles. Similarly, many logos for restaurants use a chef’s hat, knife and fork, etc. The problem with these design elements is that they are cliched. Good logos avoid using cliched entities and use something that’s completely different. A good example of that is Mastercard that uses two overlapping circles of colors red and yellow. While the design doesn’t really have anything to do with finance which is what the brand is all about, it’s certainly unique and iconic. That’s what that makes logos great.

So, there you have it- the 8 principles of logo design that every designer must follow. Remember, all of these are equally important and must be kept in mind when you work on a logo.

“We have a very high bar when it comes to adding a menu item, but the feedback from our customers in the test markets made this decision easy,” Chick-fil-A’s head of menu and packaging, Amanda Morris, said in a statement.

Chick-fil-A is also launching Frosted Caramel Coffee on Monday for a limited time through early November. The treat combines the chain’s signature Icedream dessert with caramel syrup and sustainably-farmed THRIVE Farmer’s Coffee cold brew.

For every “on” season there’s an “off” season.

So, how do you earn repeat sales from seasonal ecommerce customers?

The good news is, these people felt good enough about your store to make a purchase in the past, so they’re more likely than the average shopper to do so again in the future.

Here are some strategies.

Connect with Past Customers via Email

It’s safe to assume most online users today are very busy. Shoppers who had a positive experience with your store may have simply forgotten about it. Email marketing is a cost-effective way to remind them your store exists—and has something to offer them.

Personalized emails tend to hit home for customers as opposed to generic messages. Try segmenting customers by demographics and past purchases as well as the last time they took an action on your site. Send a “[Name], We’ve Missed You… “ email to reconnect with people who haven’t browsed your site or bought from you recently.

Provide Fast/Memorable Service

Email marketing and other tactics are meant to drive traffic to your website. But earning repeat sales depends on having an appealing, functional website ready for shoppers when they arrive.

Hint: People expect increasingly convenient, branded online shopping experiences.

Your online store will earn sales if buyers are able to find what they want quickly and get assistance when they need it. Plus, people will only hand over their financial information if they trust your website, so professional appearance and logical functionality play big roles in your conversion rates.

Happily, free ecommerce website templates from platforms like Shopify automatically prioritize the user experience—meaning all you have to do is customize your favorite theme to your branding specifications. When people come back to buy, they can navigate your store easily, search for products, reach customer service and absorb your brand values right off the bat.

Ramp Up Content Marketing Efforts

Attracting customers back to your store during off seasons also requires a dash of creativity. If there’s no seasonal reason to buy, you’ll have to come up with another one. The good news is helpful content is always in season.

Such content marketing works well in conjunction with social media and email too.

Keep in mind content is about more than promoting your brand; it’s about providing genuine value for online users. Writing and video are two powerful media for accomplishing this. Even better, some formats, like how-to guides, can combine them.

Here’s an example: Your brand sells kitchen accessories, including cooking and bakeware. Since your sales slump in the summer, you write up a handy online recipe book based on seasonal produce and summer holidays. Then you circulate it for the low price of just an email address. People download it and see your products in action, of course. They also walk away happy they’ve added recipes to their repertoire without having to seek them out.

Hold a Contest During Your Off Season

Contests tend to be a hit, no matter the time of year. Just make sure you choose a prize that motivates people to participate. Then decide your terms—like asking people to share a social media post, tag three friends, enter their email address on your site or etc. This tactic can drum up excitement in what would otherwise be a slow season for sales.

Earning repeat sales from seasonal ecommerce customers is about two things: attracting their attention with marketing and facilitating a great customer journey when they return to your website.

Customers are Buying Things Online

People are now buying online – a lot. In fact, research shows that 81 percent of consumers search for a product they’re interested in online before actually buying it. And 55 percent of purchases occur within an hour of a customer’s initial search. What does this mean? Well if you don’t have a website, you’re missing out on a lot of potential customers and a chance to increase your sales.

Purchasing is just one area of the internet that you should focus on. Keeping your customers happy with your product or service and gaining positive reviews is another important task. A survey has shown that 88 percent of consumers put their trust in the reviews of other people. So if you don’t have any reviews online about your product or service you could be losing potential buyers.

Social Media Marketing

90 percent of all marketers say that their business exposure has increased thanks to social media. At this point, it’s imperative for all businesses to have a strong social media presence. The reason – social media platforms are where customers are most active. Facebook, Instagram, YouTube, and Twitter are all platforms where you can find your ideal customers and reach out to them with your offers.

One of the main benefits of using social media for marketing is that it can drive targeted traffic. With Facebook Ads, you can target specific customers based on age, demographics, and interests, etc. Another great benefit of social media marketing is that it can provide social proof to your audience which may increase your conversion rates. In simple terms, social proof means that people do what others do or they believe what others like to believe. You can use different activities on social media as social proof. For example, if someone comments on your Facebook posts praising the product of your company, you can use it. If someone tweets about your company, you can post it on your other social media platforms as social proof.

Final Thoughts

We can go on and on about the potential of the internet and social media and how important it is for your business. But, we’re sure you get the idea from what we’ve discussed already. In a nutshell, if you want to excel in the business landscape, it’s imperative that you get online, find the right internet plan for your business needs.

If you’re promoting your brand with only your own content you’ve got some things to learn.

User generated content is a quick and easy way to ensure that you’re always moving your brand’s presence forward.

It’s not hard to learn how to use and share it either. Read on and we’ll show you a quick plan to gather and utilize UGC to raise brand awareness and sell more people on your product or service.

Soliciting User Generated Content

Before you can start using your UGC you’ll need to get your users to make it for you.

Exactly how you go about it depends on your individual business. If you’re selling on Amazon, for instance, you’ll want to gather as many positive reviews as possible. It’s a smart idea to kickstart a new merchandise campaign by offering free products for unsolicited reviews for instance.

Brick-and-mortar businesses should focus on Google Business and Yelp reviews primarily. Restaurants, for instance, can offer a small discount for the next time someone comes in if they leave a review.

Keep in mind it’s unethical to directly solicit only positive reviews. Any business should have a plan in place for dealing with the bad ones, especially early on when they can be a big detriment to ratings.

You can also start article contests with a small prize(or even just a byline) to get regular content for their website. Photoshop and other contests work well for visual content. Even asking for stories about how your brand has improved someone’s life can lead to some stunning impact.

The important thing is to reach out and get people generating content for you. They do the work, and you collect. The biggest advantage for you is going to be the time saved while keeping your editorial schedule busy.

Sharing Your UGC

Knowing where to share your user-generated content is as important as the method you use to get it.

Social proof, such as reviews, can be quoted on your website or social media pages for instance.

Articles and other pieces which require more work can be shared on your website and then promoted on social media.

“This is the article by our contest winner! Join in next month!”

While reviews provide social proof that your business does what it does well, articles and directly solicited content have two big uses.

The first is that they can be used for SEO “freshness” and even keyword inclusion if you’re careful when you outline the contest. The second is that regular contests to produce content fosters a sense of community.

You should promote directly solicited user content through every avenue possible for the best end results. In other words: share it like your usual content.

The big difference between UGC and your own content is the trustworthiness involved. You can say pretty much anything about your product, it’s when other people start to repeat it that it will really take hold of your customers’ minds.

Get Your Users Involved

Your customers and potential customers can shape a brand over time. Why not use user generated content to let them?

The feeling of inclusiveness is a bonus and you’ll be able to get more content ready quicker than you’d be able to on your own.

Overall, it’s a winning situation for everyone involved. UGC isn’t a stand-alone strategy, however, it works best when combined with great marketing tactics.

If you’re looking to get in the know about social media marketing, why not check out our blog?

That’s a question that many marketers ask themselves. Direct mail is often seen as being too expensive. It’s also seen as something that just ends up in the trash anyway, so it’s not worth the investment.

The reality is that direct mail is still alive and well. Direct marketing has seen a rise in response rates as high as 5%, beating out email campaigns.

It’s not too late to jump on the direct mail bandwagon. Read on to learn the top direct mail trends in 2019 so you can set your marketing up for success.

1. Integrated Marketing Campaigns

The same way that social media interacts with SEO, direct mail advertising interacts with other forms of marketing.

When someone gets a direct mail piece, they’ll put it to the side to look at later. They’ll then check out the company online by visiting their website.

You can integrate digital marketing strategies like blogging, email marketing, and retargeting ads with direct mail to make all of your campaigns more effective.

2. Personalization Rules

When you look at direct mail trends, this one may seem most likely to be a digital marketing trend. Personalization applies to direct mail, too.

Personalization across all marketing channels has been shown to increase loyalty and spending with your company. It’s that important.

You can personalize direct mail by using the person’s name and create messages around their specific needs. The more it seems like you’re addressing their specific issues, the more likely they are to purchase from you.

3. Design Still Matters

Your design has a huge impact on your entire campaign. It impacts the direct mail advertising cost, and it has a huge impact on whether or not people will stop to read the direct mail piece or ignore it.

For your design to have maximum impact, keep it as simple as possible. You can do that by incorporating a lot of whitespace in your design with few images. Whitespace draws the eye to the images, which gets the reader’s attention.

If you use images that make them curious about your piece, they’ll read the text because they want to know more. They’ll see your messages and feel like it’s written just for them.

You close your design with a call to action. This tells the reader with the next steps they need to take, such as call for a free consultation.

Top Direct Mail Trends for 2019

Direct mail should not be written off by marketers. It should be embraced now more than ever as people are getting bombarded by digital ads. Direct mail can help you stand out in all of that noise.

These direct mail trends show that it’s possible to create a strong campaign by combining different marketing tactics, personalizing content, and having a strong direct mail design.

They’ll be likely to visit your website, where you can turn them into customers. For more about that, check out how you can turn clicks into customers in 5 steps.

Not only do you want your business to show up, but you also want it to show up high, like on the first page of Google. 92% of searchers will choose businesses on the first page of their search results.

Making that happen is at the heart of Search Engine Optimization (SEO). If you’re asking, what is SEO, read on for a beginner’s guide to understanding the concept and why it’s important.

What Is SEO?

Search Engine Optimization is a process designed to improve your company’s ranking or visibility in search results. When someone searches Google or Yahoo for “hiking boots”, you want your hiking boots company to show up on the first page of the results.

SEO is all about helping search engines understand your business and recognize it as a provider of reputable products and services.

Where to Start?

It sounds obvious, but to show up in online search results, your business needs to be online. So, start with a quality website. You can build one yourself or hire a web designer to do it for you.

Then What?

After you’ve created your website, you want to make it easy for the search engines to find it and rank it well. This process falls into two categories: on-page and off-page SEO.

On-page SEO involves all the technical parts of your website that you can control. You want to make sure it’s organized well with a menu that’s easily understood and used by your site visitors. People should be able to find your services and your contact information without a lot of effort.

Your site should load quickly, ideally within two or three seconds. You can find more information about the technical side of SEO on our blog.

Off-page SEO involves factors that you don’t have total control over. It can include things like links to your site from another one. It’s important because these back-links are one way that search engines recognize a site as an authority. The more authority a search engine is perceived, the higher the site will rank.

You can tackle these techniques yourself if you’re prepared to spend time reading articles or even taking online courses. You may decide to hire an SEO agency to handle it for you.

Content, Content, Content

Creating and optimizing content is the most effective way to improve your search results. You can do this in a number of ways, including writing a blog for your website.

Even Google says creating compelling and useful content will likely influence your website ranking.  This happens when visitors view and engage with your content through your blog, your social media sites or your email newsletters. Visitors are more likely to share content that’s helpful, and shared content helps your search engine ranks.

Wrapping It Up

The most important thing to remember about SEO is that it takes time. It takes time to learn the science behind it, and it takes time for all your hard work to pay off. If you want to learn more about what is SEO, please check out these free resources.

Firstly, let’s look at the benefits of hiring a professional company.

Saves Your Time and Money

Hiring a professional company, rather than DIY will save you time and money in the long run. SEO companies will ensure your money is well spent and doing it correctly can even boost your business turnover.

Finds New Markets

SEO companies will have many ideas on how to improve your presence when you approach them with your objectives. This will include markets that you previously haven’t considered.

Increases Website Usability

A benefit of SEO includes a more user-friendly website. Websites that are easy to use will generate more sales or prospective customers.

Sounds good right? Continue reading to find out exactly what you should look for in a reliable SEO company.

1. SEO Strategies Based on Goals, Not Numbers

Business strategies based on long term goals rather than short term numbers will always have better market penetration.

You should approach an expert SEO company with your goals and exactly what you want to achieve from hiring them.

2. Client Education

A professional SEO agency will always ensure you know exactly what they are doing, why they are doing it and how it will benefit your company. If you have any queries, they should be answered within a reasonable time frame.

3. Doing What is Best for You

Doing what is best for you and doing what you want are 2 different things. If the company suggests an alternative path and explains why it is better, then you know they have your best interests at heart.

4. Case Studies and Work Examples

Reputable companies will always have other clients and case studies that are successful. These case studies should show real change and real results with that company’s online presence.

5. Measuring Success

What does the company offer you to measure the success of their SEO work? This could be weekly or monthly engagement reports. Defining a starting point and measuring change at regular intervals is the best way to determine success.

Find out what they consider a successful campaign and see if it matches with your goals.

The Best SEO Companies in Canada will ensure your success when undertaking an SEO campaign.

Ready to Hire a Professional SEO Company?

Improving your online presence can really boost your business. If you like what you’ve read then hiring a professional SEO company is right for you.

Improving your overall online presence should include a social media strategy too. Read up on good digital marketing agencies here.

Perhaps you’re ready to make a purchasing decision but you want to know the best CRM implementation steps. Well, look no further. We’ve got everything you need right here.

Read on as we cover 5 expert tips to ensure seamless CRM implementation.

1. Involve Your Teams in CRM Implementation Planning

User adoption is key to the successful implementation of a new CRM system. Make sure everyone is on board with the ‘why’. Your teams need to understand why the new system is important and what positive changes it is going to bring to their day-to-day work.

The Harvard Business Review posted an article on the importance of involving more people in decision making. The article calls it inclusive decision-making and goes into great detail on the benefits it brings an organization.

If you work with your teams to establish a list of desires and then go with a system that fulfills most or all those desires. You will encounter less resistance from the teams because they have had a say in the planning process. As a result, you will have a CRM system that meets their needs.

Work with your teams and your superiors to set and define quantifiable goals for your CRM system. This way, when the time comes to make a purchasing decision, you will have the support of all the key players in your organization. Goals like ‘25% more efficient lead generation‘ or ‘200% increase in customer onboarding speed’ are excellent and tangible targets.

Scout the market to look for industry-leading CRM systems. Professional CRM systems like Mailchimp CRM are usually transparent with their customer feedback and will work with you to ensure you get the best from their system.

2. Establish an Implementation Timeline

Once you’ve made a purchasing decision (or even before that decision is made) establish an implementation timeline. It is important to keep everyone facing in the same direction when implementing something as important as a new CRM system and a timeline will do just that.

Consider working with your internal Project Management team if applicable to ensure the implementation process stays on track. Hold key players to account and seek approval from executives at the completion of each critical stage. Using established methodologies like Prince2 will aid you greatly in keeping the implementation process on schedule.

3. Make Your CRM Work for You

Once your new CRM system has gone through the initial implementation it is vitally important that you customize it to suit your organizational needs.

Out-of-the-box your CRM system will only perform the basic functionality. You will need to tailor it to allow completion of the goals and objectives you established in step 1.

This will include creating custom fields, customizing how leads are managed, automating routine processes, building custom reporting, and integrating with other applications. And this is to name but a few.

4. Align Critical Teams

Sales, Marketing and even Customer Support will benefit from the implementation of a new system. An efficient marketing strategy leads to increased sales which in turn leads to the onboarding of new customers into your CRM and customer support tools.

Make sure your teams all share the definition of important measures like what qualifies a good lead. This will help you reduce wastage in your sales pipeline and ensure a smooth transition from initial opportunity to promising lead through to paying customer.

5. CRM on the Fly

Once your CRM system is implemented and configured you need to make sure all your relevant people can access it on the go.

A SlideShare posted by Innoppl Technologies on LinkedIn presented some statistics on the importance of mobile CRM. They found that companies employing mobile CRM only failed to achieve their sales quota 35% of the time. In contrast, non-mobile CRM companies failed to achieve their quota 78% of the time.

End of the Pipeline

The successful implementation of a CRM system relies on several factors. Uptake, planning, integration, training, and customization to name but a few. Take the time to make an informed purchasing decision and work carefully on your implementation to ensure the long-term success of your CRM solution.

Didn’t see your favorite CRM implementation tip here? Disagree with anything we’ve said? Why not get in touch and have your say? And be sure to check out our other great articles here.

So why are you still using a website that only caters to people using desktops?

Like many website owners, you know how important being mobile-friendly is. You’ve been stuck on how to make a mobile version of your website.

The good news is it’s easier than you think. Our guide will walk you through the process of making websites mobile friendly.

Step 1 of How to Make a Mobile Version of Your Website: Look at Design

The first thing you should do when you want to make a mobile version of your website is to look at the design you’re running. This could be a custom design, or it might be a pre-made theme you bought.

If it’s not responsive, then it’s not designed for mobile. Luckily, most website designs from the last few years are already optimized.

In most cases, all you need to do to make a mobile version of your website is to adopt the right design. The design can detect the device it’s being displayed on and adjusts itself accordingly.

In rare cases, you may want to make a separate version of your website for mobile. To do so, you can use plugins for platforms like WordPress. Maintaining two versions of the website is an added expense, so it’s best to opt for responsive design.

Making Websites More Mobile-Friendly

There’s a difference between making a mobile version of a website and making a mobile-friendly website. A mobile website displays on mobile. A mobile-friendly website is optimized for mobile display.

Google started including mobile-friendliness in its SEO ranking factors a few years ago. It even started a mobile-first strategy for ranking content.

Some tips for how to make your website friendly for mobile include:

• Speeding up mobile loading times
• Making button sizes larger for more clickability
• Using large font sizes for increased readability

You’ll also want to look at your CSS and your images. These elements can bog your website’s loading time down. Compressing them will make your site load faster for your mobile users.

Test, Test, and Test Some More

These aren’t the only methods for how to make a website mobile friendly. New strategies will no doubt emerge in the future too, especially as devices get smarter.

You should be testing your mobile website on a regular basis. The experts at LightHouse Graphics recommend testing to make sure critical elements work. They also suggest viewing the website in different browsers and on other devices.

Every now and then, haul up your website on mobile and make sure everything’s in working order. Ask your team members to do the same. Is there something you can improve?

Reach Your Mobile Audience Now

If you weren’t sure how to make a mobile version of your website, you can now move ahead confidently.

Are you looking for more great website tips? Check out our blog for the latest tips and tricks.

Use Hashtags

Using hashtags enable people to find you easily. To find out what hashtag to use, do research on the hashtags that other influencers are using. Besides, check out what hashtags are trending on the social media by going to the Trending category. On the social media, do a search on conversations that are concerning the niche. You can draw attention to your product by using the hashtag to create your own contest.

Schedule Your Social Media Posts

If you have no time to post every day, you can write the posts first and then use a scheduler to schedule the posts in advanced. Posting regularly on your social media is necessary if you want to have an account with a large following. If people see you stop posting for a while, they will quickly un-follow you. Scheduling ensures that you maintain consistency in your social media marketing effort.

Use Image in Your Social Media Posts

Image is the best tool for capturing attention from audience. You can check your analytics to track which image gets conversion from the audience. If you found an image with especially high clicks, you should post more of that type of images to get more engagement for your products. The images you include in your social media post should be high quality. Usually, there is a limit on the image size so make sure you resize it to the correct size. If you auto share your blog posts, it will be a good idea to include at least one image. In this way, all the post shared on the social media will feature the blog post image.

Use Videos to Capture Audience Attention

Video can help you to grab the attention of the audience faster. It is easier to consume the information in the video compared to reading a paragraph on the social media. The success of social media lies in the ability to capture audience attention and get the message across in a short span of time. Video fits in perfectly for this task. At the beginning of the video, make sure you include callouts so that the viewer know the message before turning their attention away.

Videos posted on the social media need to load fast – in this case, you will have to convert it into MP4. MP4 video is small compared to the standard AVCHD format which your video is stored in camcorder. You can open the video file in an avchd converter online program and convert it to MP4. When the Online Video Converter load, you simply drag the AVCHD file into the file drop zone and it will be loaded. Next, you navigate to the Video tab and search for MP4. After you found the MP4 format, select it and click the Convert button to convert it to the destination folder.

Regularly Update Your Social Media Account

You should try to be as regular as possible when coming to updating your social media account. It is recommended that you make at least 3 posts on different times throughout the day. You can vary your posting frequency, for example, today, you post 3 times and tomorrow, you post 5 times.

Be Active on Multiple Social Media Networks

Survey shows that more than 80% of marketers actively post on at least 4 networks. You can choose to be active on at least 2 social media. There are a few major social media networks and each one is designed for different business niches. If you are an educated professional, you can use LinkedIn as a place to promote your business. In LinkedIn, you get to list your academic backgrounds. You can use an image based social media platforms like Pinterest and Instagram if you are into a business where you have a lot of nice pictures to show off.

Search Engine Optimization is a critical investment if you operate a website. That’s a fact. Without SEO, you’re lost in the endless search results.

You know this, everyone knows this.

The real topic is where to start with new website SEO. Not how to get an extra fraction of conversion or 10X — the basics. The actions you’ll take the moment after you signaled the site was good to launch.

Get ready; this will be a blitz of an SEO tutorial.

New Website SEO: A Checklist of the Most Important Ranking Factors

SEO is difficult when you’re having to go back and fix its problems. The effort you place in the early stages of optimization roll into all future efforts. You’ll build upon best practices versus mending broken issues.

Here are the absolute SEO essentials you need to do when launching:

Hardware & Code

The hardware powering your website matters. The code delivering your site files matter, too. Get both of these sorted and the site will perform to standards.

The main items include:

• Hosting — Pick and use the best hosting you can afford as site speed is a ranking factor. Likewise, get hosting that’s reliable, so your visitors can access its content. Last, choose a host with flexible features if you choose to upgrade or install add-ons.
• Code (Theme) — Develop or buy a mobile-friendly website theme. A mobile-friendly design adds to your SEO rankings since it’s accessible. You’ll also want to ensure your site code is compliant and error-free.
• Security — Get an SSL certificate, so your website is HTTPS compliant as this, too, is a ranking signal. Use security add-ons or scripts to lockdown site security. And, perform backups and scans, so the site isn’t knocked offline because of malware.

You’re welcome to scale these items as the site matures. A fast, reliable website will prevent Google from de-indexing its content. Plus, a great experience keeps users engaged — and incentivize engagement like sharing.

On-Page Factors

Get these right, and you’ll earn most of the SEO benefits:

• Titles — Include the primary keyword in the title but also make it engaging. Compare search results for the term and add CTA triggers. This can improve your clickthrough and search presence.
• Descriptions — Include primary and secondary keywords in the meta description. Likewise, give it a hook to make it engaging for search and social users.
• URL — Keep it short and sweet, with the primary keyword.
• Headings — Apply keywords in the page headings (H1 – H4, usually). Use the headings to break-up content, making it digestible, too.
• Alt Tags — Apply descriptions in the alt tags of your images, links, and other on-page items.

Important:

Use a combo of keywords related to the topics (i.e., LSI) on every page. The topical keyword selection refines the page, making it relevant in search.

Content Creation

Content deserves its own section because each new page introduces new rankable keywords. Whether it’s written, video, or anything between, you want regular content going up on the site.

Here’s what you do — in 5 steps:

1. Make a list of everything known about your offers and industry
2. Use keyword tools to discover the keywords for each topic created
3. Compare your topics to competitors and decide on a content format
4. Create the content, DIY or outsourced, and refine its structure
5. Publish content to the site and get it shared on social channels

The ideal scenario is creating a few new blog posts each month. The posts should aim for length as this gives you more keywords you could rank for.

Continue expanding topics and interlink them using relevant keywords. And, try new content formats (ex. video) depending on your community’s preference.

Usability

Account for visitors with disabilities or those who don’t speak your language. A website should be accessible to all if you want to maximize its reach.

• Structure — Keep the site “flow” simple by including navigation and interlinks on each page. Fix dead-end pages and use heatmaps and analytics to find roadblocks.
• Accommodation — Fill in alt descriptions for those who may use Web readers. Tweak the font size for easier reading and comprehension. This keeps users of all types engaged.
• Load Times — Get better hosting (as noted above) else remove anything bogging the site down. Ideally, you want the website loading within 1 to 2 seconds. Anything beyond a few seconds will have people leaving.

In all, you want the site experience engaging so people stick around. The longer they stay, the more they’ll get valuable information. This info will increase the chances fellow webmasters link to your resourceful pages.

The 80/20 of Search Engine Optimization

Too many website owners get wrapped up in “guru” speak. They’re quick to jump into a marketing strategy because it sounds great. Except, they never completed the strategy they had going before — wasting resources.

Jumping from strategy to strategy creates an endless loop of failure.

You’re in business so you know about the 80/20 rule. Apply it to your website development and marketing strategies. In doing so, you’ll max the strategies without getting hung-up on unimportant details.

For example — you could do the following for the 80/20:

• Completing all the on-page optimization for exiting pages
• Starting and maintaining a blog to get fresh content in search
• Removing underperforming pages while optimizing high ROI pages

SEO becomes a waiting game once you’ve covered the basics. In the meantime, learn more about SEO services you could tap to supplement growth efforts. And, refine the operations and do your best in providing a great service.

From the Basics to the Next-Level Strategies

You can do most new website SEO on your own by following tutorials. After, you can explore advanced SEO strategies…

…but this poses an interesting path:

• Option #1: Learn advance strategies and spend the time doing them
• Option #2: Pass the advanced work to vetted professionals

Those with plenty of free time should explore doing DIY SEO. Otherwise, hire an SEO agency if you rather spend time in business operations.

In the meantime — learn as much as you can about website optimization. See our site tutorials and tips while the SEO efforts mature.

With so many to choose from, how can you tell a good marketing agency from a mediocre one?

In this post, we’ll outline three things to look for when selecting a digital marketing agency. Read on to learn more!

1. They’re Dynamic

Like the right website design, a good marketing agency adapts to changing times.

Nothing in the digital world stays the same for long. Trends in social media and SEO marketing can change overnight. Keyword stuffing was a popular strategy years ago, but today it can get you blacklisted on Google.

The best marketing agencies track trends and always try to stay ahead of the curve. Rather than sticking with the same old process, they’re constantly updating their strategies based on the latest developments.

A good marketing agency also understands the ins and out of your business. They listen to your concerns and focus their campaigns around your goals.

Along with the idea of being dynamic, marketing agencies should also work fast to meet your needs. They should have a proven track record of meeting deadlines and delivering what you need on time.

2. They’re Focused on the Long-Term

Another sign of a great social media marketing company? They’re not focused solely on short-term results.

Campaigns are important–no doubt about that. They get the ball rolling and can bring in a lot of new leads in a short period of time.

But if a marketing agency uses only short-term campaigns, beware. Your results will be sporadic at best–lots of business during the campaigns, followed by slow periods in between.

A good marketing agency will focus on helping you build your brand’s reputation over time. This takes more than a few quick traffic hits from a PPC campaign. It involves building strategies (online and offline) to give your brand real value in the marketplace.

3. They’re Transparent

A final quality you should find in any reputable agency is full transparency.

Does the agency use “secret” methods in their campaign strategy? Do they hide raw data or only provide dashboards or limited reports for their clients?

These are sure signs that they’re amateurs (at best) or scammers (at worst).

A legitimate agency knows that sharing data–all data–is the best way to success. They’re happy to share source data with their clients. They’re eager to explain why they conduct their campaigns a certain way and have tangible results to show you.

Building a brand isn’t just a matter of hiring a marketing agency. It involves forming a partnership of open communication so you can work together to meet your business goals.

Ready to Hire a Good Digital Marketing Agency?

There’s no shortage of marketing agencies out there, but they’re not all created equal.

If you want to take your business to the next level, you’ve got to be choosy. Keep the above tips in mind and you’ll have no trouble identifying a great digital marketing agency.

Want to stay on top of the latest digital marketing trends? Click here for what’s hot in 2019.

If you’re part of that majority, you’re doing great, but do you think you’re doing enough? When it comes to tying your marketing and branding strategies, you might need improvement.

At the very least, a few tips can take your digital marketing from zero to hero. And lucky for you, this article is breaking down some of the best ways you can combine marketing and branding for your website.

Read on to learn more!

Marketing vs Branding

Before getting into the weeds about using the two to work with each other, you have to understand the difference between marketing and branding. Most people think the two are the same!

But actually, the two are quite different, but they work together. And when they aren’t in sync, it’s pretty obvious.

Marketing, in short, is making people aware of your business. It’s using your channels and content to help people find out about you. On your website, blogs are often a great form of marketing.

Branding is the way you present yourself online. If you’re a finance company, you want to present yourself as trustworthy and smart. But if you”re an

Instead of working separately, branding determines your marketing strategy. If you want your brand to look knowledgeable, chances are you’ll want to market with more blogs or create a podcast. Looking like an expert will help the branding goal of looking knowledgeable.

Be Different but Normal

Nobody starts a business with the intention to do the same thing as everyone else. Ever good entrepreneur has a new, fresh idea that will help them make more money than anyone else.

This is good, but unfortunately, this sentiment can hurt your branding and marketing online. You want to have a unique voice, but you don’t want to look completely different from your industry.

For example, if you own construction business, a website with weird animations and an unprofessional theme won’t fly. You’d likely look pretty serious while still standing out.

On the other hand, a graphics design company could easily use weird animations and a silly them to fuel their branding and marketing. It just depends on your industry.

Doing this will ensure that people understand exactly what you’re selling. Otherwise, they may get confused and leave your site.

Of course, make sure that your voice is unique and cuts through the crowd. A logo that looks a little different than most or a blog with casual articles can be great. But going completely against the stream doesn’t always work out.

Know Your Why

The biggest mistake that marketers make is not knowing their marketing why. Without being aware of why they’re doing something, chances are they won’t have a good direction.

Think about it like a runner. If your goal is to run a 10k, you wouldn’t want to practice by running sprints. It would be better to do long, well-paced runs.

The same goes for marketing. Exerting yourself in efforts that aren’t necessary will lead to poor marketing that doesn’t create results.

Decide what type of brand you want and how you want people to interact with you online. Use this information to determine what marketing you want to do.

Make sure to also know who you’re targeting. Consider developing a buyer persona and think of them each time you publish something. Good content can’t be effective if you don’t know who you are supposed to be reaching.

Get Professional Help

At the end of the day, marketing is hard. Sometimes it will work with ease, and other times you’ll be stuck scratching your head, trying to figure out what went wrong.

Tying in your marketing and branding strategies together for your website is no different. And oftentimes, you don’t have the time to sacrifice to make sure it all goes well.

In fact, even if you do get quite a bit of work done online, you still might lose money compared to the amount of time you spend not working on your business. This can lead to lower revenue and more stress!

Instead, get professional help with your branding strategies. Even if you want to do most of your marketing yourself, it can help to have someone on your side.

Working with a marketing agency or branding group is nice because they only do as much as you want. Whether you just need advice or an entire do-over, they can make sure it’s done well.

For some businesses, there are marketing agencies that specialize in your industry. Sometimes this can be helpful, but it means they probably stick to just a few specific tactics. This lowers creativity and means you might not see as much success.

Consider working with someone who does general marketing. Or you could work with a group like this company, who specializes but also does more. This gives you expertise along with a diverse set of ideas.

Rethink Your Strategies

Many marketers are upset to find that marketing and branding aren’t something that you can set and forget. You should always be looking for ways to change and improve your strategies.

Otherwise, your marketing and branding strategies will become outdated. Think about the way people market in 2002. Would the same strategy still work today?

Of course not, and while something you create today might work a year from now, a new strategy might work even better.

One rule of thumb is to review each major strategy every three months. Don’t do all at the same time though. Just review at least one strategy each month.

Combining Marketing and Branding Strategies? No Problem.

Now that you’ve read this article, you should be ready to combine your marketing and branding strategies for your website. Remember that, over time, you should update and redo the design that you make.

Still working on your website? Check out this article about content and SEO.

If you can figure out how to market a law firm to those specific people, you’ll find a large group of people dying for someone to help. Marketing ideas don’t have to be flashy and expensive but can be simple and informative.

Here are five tips for marketing your firm to all the right people.

1. Start a Blog

If you want to get more out of your online presence, you need to start offering something of value to your potential clients. There are still a lot of stereotypes about lawyers that are hard to shake. The idea of trustworthiness for lawyers has long been challenging to build but with the help of digital marketing, you can build up your profile.

The number one way to do that is through the help you can get from search engines.

When people search for something on a search engine, they’re either looking for a specific service or the answer to a common problem. With a legal blog, you can offer solutions and an explanation of common concerns that people have with the law. At the end of these posts, which have to offer honest value to readers, you can easily offer your services as the answer to their concerns without seeming fake.

People trust any service provider who shows that their main lot in life is to help people who need it. With your own law blog, you get the chance to prove that you really care about helping people. Keep your blog posts focused on those most frequently asked questions in your industry and you’ll find that people will read, like, and repost them.

2. Get Social

Social media is becoming one of the most important tools that people rely on to find out about products and service providers. When you have a social media profile, you get to demystify who you are as a lawyer and to show off your commitment to the community. Show professional photos of you in your element as well as a few of you with family or friends.

Don’t be afraid to be real, talk about what’s important to you, or tell your story. When you connect with people on social media, they’ll feel like you’re a real part of the community.

Get everyone in your firm to create a profile so that everyone can get in touch with any of you. Work together to make sure that everyone has a similarly professional profile. Hire a photographer to take professional photos in a similar environment so that people can tell you’re all working for the same company.

People don’t use the yellow pages anymore. Social media has become the newest way for people to find out who is operating in their area. Posting a profile on Facebook, Instagram, Yelp, and Avvo allows you to control your image and to make sure that people have the right contact information.

3. Email Marketing Still Works

If you’re still doing the work to build a robust email list, then you shouldn’t give up on that. There are some great ways to reach out to people and talk about things that matter to them.

Some seasons see a lot more need for legal services than others. For example, around tax time, some people need to consult a lawyer.

If you offer services to people who are being accused of slip and fall accidents or for people who slip and fall, you might see a spike in winter months. The same thing happens during bad weather seasons when it comes to car accidents. Do some work to get more info about how other firms market themselves around these issues.

Add some seasonal information to an email and make it seem timely. This will get people more interested in what you have to say. Include a link and the opening lines from one of your recent blog posts to attract their attention and get them to click over to your site.

4. Offer Free Consultations

One of the best ways to get people interested in your services is to make it free to call you. Some people avoid calling a lawyer because they fear it’ll cost too much. If you offer free consultations, you’ll get the chance to speak to clients and tell them what you have to offer.

Add a button at the top of every page offering free consultations. If your site is mobile optimized, link it to your contact information and when they click, you can turn it into a phone call. A phone call is an easy way to convert people to check out your services and if you’re comfortable doing phone consultations, you can make the process easy.

5. Create a Video Series

If you want to engage with your old clients and win over new ones, having a series of legal “how to” videos are a great way to win people over. When you show the value you have to share and the kind of knowledge that you have, you’ll be able to quickly and easily convert new people.

Make a list of the most common problems and complaints people have about the legal system. Now use your video series to demystify the whole industry by addressing things that people want to have addressed.

You’ll build a regular audience, subscribers, and a network of people who follow your advice. Very few people offer free legal advice, so you’ll find a lot of support quickly.

Learning How to Market a Law Firm Takes Time

If you’re trying to figure out how to market a law firm to the ideal audience, it’s going to take you some time to figure out the ropes. You need to figure out how to attract people to your precise niche if you want to attract clients.

For a whole set of marketing strategies to try out with your firm this year, check out our latest guide.