Facebook Fan Pages Drop ‘Like’ And Puts Back ‘Become A Fan’

Facebook Fan Pages Drop ‘Like’ And Puts Back ‘Become A Fan’

I wrote yesterday about the new changes Facebook made to their Facebook Fan Page layout by replacing the ‘Become A Fan’ button with a new ‘Like’ button.

The changes went far beyond just changing a button however. With the new ‘Like’ functionality, Facebook Pages were going to be become more integrated within the news stream of fans’ personal Facebook profiles.

This would have meant more exposure, more branding, and more marketing power for a Facebook Fan Page.

Facebook changed it back to ‘Become A Fan’

I think it was within an hour or so of posting my article on the new changes that I, along with a bunch of other people, noticed that the Facebook Fan Pages were back to normal with the ‘Become A Fan’ button – the ‘Like’ button was gone.

So now when you go to look at your Facebook Fan Page, everything is back to normal and there is literally no trace of the ‘Like’ functionality.

2 Theories on what happened:

1) Facebook is experimenting with a new Fan Page layout and design and the only way to truly know what they are working with was to physically launch it. This would allow them to see what it looked like, how it functioned, and how the new layout would appear live on the web.

2) Facebook wanted to launch the new concept and get feedback from users. My guess is, based on the feedback sent through my own Facebook Fan Page, the response was not a warm welcome by any means – basically, people didn’t like the new functionality of the ‘Like’ replacing the ‘Become A Fan’.

The main critique I read was that you could no longer see all of your fans, and that you could no longer tell what fans were new to your Facebook Fan Page.

However, I’m not so sure you were ever able to tell what fans were new because I never noticed the list of fans being chronological – did you?

What do you think?

So did you notice yesterday the new Facebook Fan Page layout?

If not, you can check it our here (I got some screen shots).

And what do / did you think of the new layout and functionality? ┬áIs it something you would prefer to the current ‘Become A Fan’ design?

  • Given past Facebook changes, they roll them out in stages. It takes some time before everyone can see on their profile/wall. It has been widely reported for weeks that Facebook was going to eliminate the FAN feature. Somehow I doubt that they would roll it out yesterday, then change their mind based on feedback. I DO hope you are right as I do NOT like this change. I want to be a FAN!

  • Given past Facebook changes, they roll them out in stages. It takes some time before everyone can see on their profile/wall. It has been widely reported for weeks that Facebook was going to eliminate the FAN feature. Somehow I doubt that they would roll it out yesterday, then change their mind based on feedback. I DO hope you are right as I do NOT like this change. I want to be a FAN!

  • bona

    It makes sense to become a FAN of a musician or a band and to LIKE a product or an idea

  • bona

    It makes sense to become a FAN of a musician or a band and to LIKE a product or an idea

  • You can view your Fans in reverse chronological order (most recent on top) by clicking the See All link above the Fan box on the left. So, yes, you are able to see who's new.

    During the hour or so when "Like" was in place, that function didn't work – you got a count of how many people "liked" you, and six pictures not necessarily the most recent "likers", but no hyperlink that expanded the chronological view.

    In any case, if they go back to "Like" they're making a big mistake. Organizations as well as Fans use and understand the Fan terminology; there are "become a Fan of …" links all over the Web. It's understood as the equivalent of Friends for businesses, organizations, performers, etc. And it's a noun – "like" doesn't lend itself to any easy phrase – "become a liker of…?" "Visit our Like page on Facebook?" "We have 10,000 likers…?"

    On the page I run I posted this during the hour of "like":
    "WE'LL STILL CALL YOU FANS. Facebook has decided "Fans" are no longer "Fans". Now, people Formerly Known as Fans just "like" the outfits they used to be "fans" of. This makes no sense to us, but hey. As far as we're concerned, you're still Fans, and we'll continue to keep you posted about [our] happenings. Let us know how we're doing!"

  • You can view your Fans in reverse chronological order (most recent on top) by clicking the See All link above the Fan box on the left. So, yes, you are able to see who's new.

    During the hour or so when "Like" was in place, that function didn't work – you got a count of how many people "liked" you, and six pictures not necessarily the most recent "likers", but no hyperlink that expanded the chronological view.

    In any case, if they go back to "Like" they're making a big mistake. Organizations as well as Fans use and understand the Fan terminology; there are "become a Fan of …" links all over the Web. It's understood as the equivalent of Friends for businesses, organizations, performers, etc. And it's a noun – "like" doesn't lend itself to any easy phrase – "become a liker of…?" "Visit our Like page on Facebook?" "We have 10,000 likers…?"

    On the page I run I posted this during the hour of "like":
    "WE'LL STILL CALL YOU FANS. Facebook has decided "Fans" are no longer "Fans". Now, people Formerly Known as Fans just "like" the outfits they used to be "fans" of. This makes no sense to us, but hey. As far as we're concerned, you're still Fans, and we'll continue to keep you posted about [our] happenings. Let us know how we're doing!"

  • Interesting. I noticed the change and then noticed it when it went away. The idea of a fan makes more sense to me but I also like the idea of our organization/brand have more reach. It somehow seems that becoming a fan of something is more of a commitment than liking something. So, maybe Facebook was trying to give brands more of an opportunity to communicate with more people by changing the word. I "like" that part but I also see the other side.

    It seems like Facebook is doing all the right things and people naturally resistant to change so maybe they put it live, caught a glitch and it will be back. Pure speculation. Who knows?

  • Interesting. I noticed the change and then noticed it when it went away. The idea of a fan makes more sense to me but I also like the idea of our organization/brand have more reach. It somehow seems that becoming a fan of something is more of a commitment than liking something. So, maybe Facebook was trying to give brands more of an opportunity to communicate with more people by changing the word. I "like" that part but I also see the other side.

    It seems like Facebook is doing all the right things and people naturally resistant to change so maybe they put it live, caught a glitch and it will be back. Pure speculation. Who knows?

  • I haven’t been able to catch the transition phase, and maybe it was not available for all servers / people? I noticed some of the changes were divided in time and it took days for the change to become visible to everybody (I’m in Europe, which also might change the timing, then there’s a question of all the translations too, though I personally have FB in English as the translation to Czech is completly horrible).

    Anyway, the chronological order does not work in Chrome, but in FF and IE it is believe always in chronological order (not sure though whether this functionality was there in the beginning or not).

    Though I understand the reasons for the planned change, I think rolling out in the fashion we saw it – that’s not a good idea… And you’ve noticed they discontinued Facebook Lite without any notice? Or that is what it seems…

  • I haven’t been able to catch the transition phase, and maybe it was not available for all servers / people? I noticed some of the changes were divided in time and it took days for the change to become visible to everybody (I’m in Europe, which also might change the timing, then there’s a question of all the translations too, though I personally have FB in English as the translation to Czech is completly horrible).

    Anyway, the chronological order does not work in Chrome, but in FF and IE it is believe always in chronological order (not sure though whether this functionality was there in the beginning or not).

    Though I understand the reasons for the planned change, I think rolling out in the fashion we saw it – that’s not a good idea… And you’ve noticed they discontinued Facebook Lite without any notice? Or that is what it seems…

  • Steve

    I'm glad I wasn't the only one to notice the change, I have to say that it did generate one story for me.
    There was a group about a teenager that committed suicide because of bullying, one of my friends had joined the group within the day and so it came up on my feed that they were now a fan of "Teenager commits suicide" or a title to that effect.
    Imagine my shock when I came online later in the night to find the feed now said;
    Friend likes Teenager commits suicide.
    I do think there is room for "like" pages but it needs to be structured in its roll out to avoid confusion, incorrect information on brand pages (as mentioned above). Possibly run them alongside Fan and Group pages?

  • Steve

    I'm glad I wasn't the only one to notice the change, I have to say that it did generate one story for me.
    There was a group about a teenager that committed suicide because of bullying, one of my friends had joined the group within the day and so it came up on my feed that they were now a fan of "Teenager commits suicide" or a title to that effect.
    Imagine my shock when I came online later in the night to find the feed now said;
    Friend likes Teenager commits suicide.
    I do think there is room for "like" pages but it needs to be structured in its roll out to avoid confusion, incorrect information on brand pages (as mentioned above). Possibly run them alongside Fan and Group pages?

  • I liked what I saw for about 5 minutes and then it was gone. I noticed an add'l box over the fan box that told me how many friends were fans and I think that's an awesome addition to a fan page. I hope it comes back.
    owen

  • I liked what I saw for about 5 minutes and then it was gone. I noticed an add'l box over the fan box that told me how many friends were fans and I think that's an awesome addition to a fan page. I hope it comes back.
    owen

  • Well, it is back and we do not like it. When someone becomes a fan, we send them a coupon code for their next purchase. Now, we cannot. I think "Like" is a cheesy change for this.

  • Well, it is back and we do not like it. When someone becomes a fan, we send them a coupon code for their next purchase. Now, we cannot. I think "Like" is a cheesy change for this.

  • S. Barry

    Yes, "Like" is back. We're in the process of promotional activities around our new "Like" Page. We changed all print materials to icky new verbiage, including "Tell us you like us….." Yuck. Sounds so…needy! Anyway, logged on this morning, Become a Fan was back, there was cheering in the streets and then….half hour ago, Like reared its ugly head again. Grrrrr…..

  • S. Barry

    Yes, "Like" is back. We're in the process of promotional activities around our new "Like" Page. We changed all print materials to icky new verbiage, including "Tell us you like us….." Yuck. Sounds so…needy! Anyway, logged on this morning, Become a Fan was back, there was cheering in the streets and then….half hour ago, Like reared its ugly head again. Grrrrr…..

  • A Gordon

    "Like" is ridiculous! The greatest part about fans is that you can see the latest ones and click on them to see what other pages they gravitate towards, any bits of their profile available for view. This is great qualitative information for brands and marketers that goes beyond FB's analytics.

    There is a difference between "liking" something and being a "fan." Liking is so rampant on FB that it bears no weight anymore. All you can do is comment or like. Becoming a "fan" suggested, at least to me, a gesture of something more than liking – an affiliation. And now of course that is gone.

  • A Gordon

    "Like" is ridiculous! The greatest part about fans is that you can see the latest ones and click on them to see what other pages they gravitate towards, any bits of their profile available for view. This is great qualitative information for brands and marketers that goes beyond FB's analytics.

    There is a difference between "liking" something and being a "fan." Liking is so rampant on FB that it bears no weight anymore. All you can do is comment or like. Becoming a "fan" suggested, at least to me, a gesture of something more than liking – an affiliation. And now of course that is gone.

  • Evi

    I agree with you A Gordon – this whole 'Like' thing is ridiculous! I want to become a Fan and want people to become fans too. I like the interaction with fans and being able to see who are my latest fans. With the 'Like' functionality you can't interact with your Likers.

  • Evi

    I agree with you A Gordon – this whole 'Like' thing is ridiculous! I want to become a Fan and want people to become fans too. I like the interaction with fans and being able to see who are my latest fans. With the 'Like' functionality you can't interact with your Likers.

  • Meg J

    I agree with what everyone has said regarding how the "Like" function suddenly takes away your ability to explore who your fans are and determine "why" they joined and what other things they support. I know FB originally created "pages" for businesses/organizations so they could have a beneficial presence of FB. However, the "Like" function takes this all away, and our FB page is suddenly of much less use. Bad move, FB. Or, in orther words: Dislike.

  • Meg J

    I agree with what everyone has said regarding how the "Like" function suddenly takes away your ability to explore who your fans are and determine "why" they joined and what other things they support. I know FB originally created "pages" for businesses/organizations so they could have a beneficial presence of FB. However, the "Like" function takes this all away, and our FB page is suddenly of much less use. Bad move, FB. Or, in orther words: Dislike.

  • LeaveFanPageAlone!

    Yes, HATED the change from fan to like. Give me a break!!!
    YES, you can see your fans in a chronological manner; I always could!
    When you go to View All Fans, you scroll through and the oldest is "at the bottom" of the heap.
    Newest, top, or first seen, so to speak.

  • LeaveFanPageAlone!

    Yes, HATED the change from fan to like. Give me a break!!!
    YES, you can see your fans in a chronological manner; I always could!
    When you go to View All Fans, you scroll through and the oldest is "at the bottom" of the heap.
    Newest, top, or first seen, so to speak.

  • Matt Osborne

    My "FAN" pages are still all "LIKE" pages. WTF is FB thinking??? This is the dumbest stunt that they've pulled, as far as changing things. I get the reason behind it, that "Like" buttons in general get clicked on more often than "Fan" pages, but this is a major established feature on their site and can only cause more unneeded confusion.

  • Matt Osborne

    My "FAN" pages are still all "LIKE" pages. WTF is FB thinking??? This is the dumbest stunt that they've pulled, as far as changing things. I get the reason behind it, that "Like" buttons in general get clicked on more often than "Fan" pages, but this is a major established feature on their site and can only cause more unneeded confusion.

  • I don't see the 'see all" link in my total fan box… anybody know how to get around that?

  • I don't see the 'see all" link in my total fan box… anybody know how to get around that?

  • I don't see the "see all" link under my box of total fans…. anybody know how to fix that?

  • I don't see the "see all" link under my box of total fans…. anybody know how to fix that?

  • Mollie

    Mine's still there and it's ticking me off.

    • Anna

      Mine too! I want myu become a fan button back!!!

      • Darrien

        My "Fan" function was working earlier today, but now the stupid "Like" function is back. Not one of the smarter FB moves.

  • Mollie

    Mine's still there and it's ticking me off.

    • Anna

      Mine too! I want myu become a fan button back!!!

      • Darrien

        My "Fan" function was working earlier today, but now the stupid "Like" function is back. Not one of the smarter FB moves.

      • steven

        mine too IM annoyed :((

  • Facebook always rolls out new features in waves. The like button is here to stay "like" it or not.

  • Facebook always rolls out new features in waves. The like button is here to stay "like" it or not.

  • steven

    mine too IM annoyed :((

  • FWIW, my pages are all still "like" pages.

  • FWIW, my pages are all still "like" pages.

  • Byrne

    Thank you Facebook for, yet again, screwing up a good thing! I never would have taken the major effort of building a FAN PAGE if it was ever going to become a LIKE PAGE. That is the most repugnant feature change that they have done to their site to date!!! Even worse is that there was NEVER an open forum to discuss this before they just went and did it, as I wouldn't agreed on it.

    Bad, bad, bad, facebook!!!!

  • Byrne

    Thank you Facebook for, yet again, screwing up a good thing! I never would have taken the major effort of building a FAN PAGE if it was ever going to become a LIKE PAGE. That is the most repugnant feature change that they have done to their site to date!!! Even worse is that there was NEVER an open forum to discuss this before they just went and did it, as I wouldn't agreed on it.

    Bad, bad, bad, facebook!!!!

  • Steve

    Thank you Facebook… you can now suck my johnson… and "Like it."

  • Steve

    Thank you Facebook… you can now suck my johnson… and "Like it."

  • Wayne

    I don't "Like" it a bit. I'm sure they were trying to make it better, but they blew it again!!! Do they think they're in Congress??? Bring back the fan feature!!!

  • Wayne

    I don't "Like" it a bit. I'm sure they were trying to make it better, but they blew it again!!! Do they think they're in Congress??? Bring back the fan feature!!!

  • bob

    Thank you Facebook… you can now suck eggs.

  • bob

    Thank you Facebook… you can now suck eggs.

  • As a small business I much preferred the 'Like' button to 'Fans', as it adds a touch of modesty. Askinf people to become your 'fan' I think is slightly ridiculous.

    I do hope that Facebook will fix the tweeks with the 'Like' button and return it as soon as possible.

  • As a small business I much preferred the 'Like' button to 'Fans', as it adds a touch of modesty. Askinf people to become your 'fan' I think is slightly ridiculous.

    I do hope that Facebook will fix the tweeks with the 'Like' button and return it as soon as possible.

  • Deannkc

    I think going back to Fan Pages instead of like was maybe a small temporary glitch. As of this morning “Like” was still there for the Fan Pages I visted.

  • Deannkc

    I think going back to Fan Pages instead of like was maybe a small temporary glitch. As of this morning “Like” was still there for the Fan Pages I visted.

  • aSA

    it also means you can't comment on a friend becoming a 'fan' of something – something me and my friends often did….. meanwhile, i can't understand why they've added the option to like/comment when someone adds a new friend. barmy!

  • aSA

    it also means you can't comment on a friend becoming a 'fan' of something – something me and my friends often did….. meanwhile, i can't understand why they've added the option to like/comment when someone adds a new friend. barmy!

  • Jeanne

    Woah….I am very confused now. Just read this article:http://www.practicalecommerce.com/articles/1836-F… and I see there will be Fan Pages, Community Pages and Group Pages.

    Ok, I get the idea by Community Pages – but my question is this: How do I know if my Fan Page for my business is still a TRUE FAN PAGE or has it been turned into a COMMUNITY page?

  • Jeanne

    Woah….I am very confused now. Just read this article:http://www.practicalecommerce.com/articles/1836-F… and I see there will be Fan Pages, Community Pages and Group Pages.

    Ok, I get the idea by Community Pages – but my question is this: How do I know if my Fan Page for my business is still a TRUE FAN PAGE or has it been turned into a COMMUNITY page?

  • mrs.b

    To me it looks like they're just trying to make my private profile more public by turning me into a 'Fan' of everything I said I previously liked on my profile. I don't like it one bit.

  • mrs.b

    To me it looks like they're just trying to make my private profile more public by turning me into a 'Fan' of everything I said I previously liked on my profile. I don't like it one bit.

  • karrie

    Well , I DIS-LIKE the “Like” button.. As a designer, I do marketing designs, and I’m not going to tell people on a post card mailer to “Like” my clients fan page. What is this grade school. ” Like me hee hee”… Asking people to “Become a Fan” sounded more professional. Any one have any ideas on how to sound more professional than “Like Our Fan Page”?

  • karrie

    Well , I DIS-LIKE the “Like” button.. As a designer, I do marketing designs, and I’m not going to tell people on a post card mailer to “Like” my clients fan page. What is this grade school. ” Like me hee hee”… Asking people to “Become a Fan” sounded more professional. Any one have any ideas on how to sound more professional than “Like Our Fan Page”?

  • saad

    I HATE the LIKE :((

  • saad

    I HATE the LIKE :((

  • Beth

    The fan button is NOT back on any of my FB pages!!! I dislike the 'Like" button!!

  • Beth

    The fan button is NOT back on any of my FB pages!!! I dislike the 'Like" button!!

  • I think what we have to do is post STUPID or NOT STUPID buttons on idiots at firms like FB. This is ridiculous. I'll make a nice $40,000 investment right now into the company that can develop this.

    Facebook is making a huge mistake on this. Yes I know LIKE or DISLIKE might be more popular that the Become a Fan button, but the Genie is out of the bottle and having FB come along and change it after the fact that so many people HAVE Facebook Fan pages is just a great way to sour the reason why so many people used to LIKE Facebook.

    – the bartman (the one and only)

  • I think what we have to do is post STUPID or NOT STUPID buttons on idiots at firms like FB. This is ridiculous. I'll make a nice $40,000 investment right now into the company that can develop this.

    Facebook is making a huge mistake on this. Yes I know LIKE or DISLIKE might be more popular that the Become a Fan button, but the Genie is out of the bottle and having FB come along and change it after the fact that so many people HAVE Facebook Fan pages is just a great way to sour the reason why so many people used to LIKE Facebook.

    – the bartman (the one and only)

  • Doxy

    I'm confused, I had just gotten used to the "Like" function and now it's "Become a Fan" again. Both have good and bad points, but I just wish facebook could live by the whole "if it ain't broke don't fix it" practicality, and realise that once people build something up, like a fan page, it really sucks when it is all changed by higher powers.
    What I like about "Like" is that they were pushing you to say "connect with [page name]" instead of "become a fan of [page name]" which I think is a nice concept. It sounds more casual than "become a fan" yet still professional, unlike "Like my page" which is just a horrible concept. But the thing is, no one is ever going to say that when you are blatantly "Liking" it. Which is just lame.
    But "become a fan" has become a bit of a facebook icon and we're used to it, and the concept of "becoming a fan" has become a lot less daunting, and it still sounds better, simpler, more catchy than "Like" or "Connect with"

  • Doxy

    I'm confused, I had just gotten used to the "Like" function and now it's "Become a Fan" again. Both have good and bad points, but I just wish facebook could live by the whole "if it ain't broke don't fix it" practicality, and realise that once people build something up, like a fan page, it really sucks when it is all changed by higher powers.
    What I like about "Like" is that they were pushing you to say "connect with [page name]" instead of "become a fan of [page name]" which I think is a nice concept. It sounds more casual than "become a fan" yet still professional, unlike "Like my page" which is just a horrible concept. But the thing is, no one is ever going to say that when you are blatantly "Liking" it. Which is just lame.
    But "become a fan" has become a bit of a facebook icon and we're used to it, and the concept of "becoming a fan" has become a lot less daunting, and it still sounds better, simpler, more catchy than "Like" or "Connect with"

  • I was trying to build a Fan page for KritterMall athttp://www.facebook.com/pages/KritterMall-Animal-… but couldn't seem to find the "Become a Fan" feature. Now I know why!! How can they get rid of such a great feature? I Don't Like that!!! Why don't they introduce the "Don't Like" instead of getting rid of "Become a Fan". FB is definitely not in touch with its user base.

  • I was trying to build a Fan page for KritterMall athttp://www.facebook.com/pages/KritterMall-Animal-… but couldn't seem to find the "Become a Fan" feature. Now I know why!! How can they get rid of such a great feature? I Don't Like that!!! Why don't they introduce the "Don't Like" instead of getting rid of "Become a Fan". FB is definitely not in touch with its user base.

  • Facebook is selling out completely.
    As a marketer, I like it.

  • Facebook is selling out completely.
    As a marketer, I like it.

  • I don't see the "see all" link under my box of total fans…. anybody know how to fix that?

  • Facebook is the most important. How can it maintain its lead? Or not? The most likely maintain its dominant position is to develop and Liberation dazzling new features or remove portions of the service that the world does not like.