Facebook Fan Page
Facebook Fan Pages are still a relatively new phenomena in the world of marketing. And businesses are trying to find their way with what works best for their marketing model.
Staples has found a way to leverage their Facebook Fan Page to generate a buzz around Black Friday bargins.
Creating A Buzz
Not only is Staples utilizing their Facebook Fan Page to announce Black Friday bargains, but they are using some creative copy to get a buzz going from their fans:
“Shoppers can check out the Staples Facebook fan page (http://www.facebook.com/staples), or follow them on Twitter (https://twitter.com/staplestweets) to see what deals will be announced next. Bargain hunters may also want to take a look at Staples’ Holiday Center 2009 ), which was launched yesterday. There, they’ll find information on the Holiday Savings Kick-Off Event, as well as great gift ideas.”