Experian HitWise, the industry watchdog for web traffic and site rankings, has reported that Google dominated the search market with 72% of all searches originated from Google. The largest industry category that Google sends as referral traffic is the automotive industry. Meaning, people are beginning their search for new and used vehicles, car parts, etc… with Google.
Here’s more from HitWise:
“Google accounted for 72.25 percent of all U.S. searches conducted in the four weeks ending Jan. 2, 2010. Yahoo! Search, Bing and Ask.com received 14.83 percent, 8.92 percent and 2.54 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.48 percent of U.S. searches.”