Has T-Mobile stooped to a new low, or is this a genius marketing idea?
Leadked T-Mobile memo
A leaked internal T-Mobile memo reads, “Great news for Apple iPhone customers who want to purchase an HTC HD2 — from April 1 through May 19, customers can trade in their Apple iPhone and get up to a $350 credit when purchasing an HTC HD2 at participating T-Mobile dealers, through 1-800-TMOBILE, or through a business direct sales representative.”
HTC HD2 is a Windows Mobile 6.5 devices that was introduced last October. The catch here is that the Windows Mobile OS cannot be upgraded to the Windows Phone 7.
In order to qualify for the trade in, there are a few requirements like the iPhone has to be working and in good condition.
What’s T-Mobile Up To?
My guess is that T-Mobile wants to lure in customers by practically giving away a seemingly worthless phone. Then, after the customer is with T-Mobile for awhile, that customer will then see the benefits of upgrading to something like an Android powered device.
“If this thing was an Android, I would think that was something I’d want to look at,” said Mike Disabato, a senior analyst at the Burton Group, a division of Gartner. “If you are a dot-net shop, you will love it. If you are not a dot-net shop, there’s no compelling business reason to go get it. And oh, by the way, the iPad is out.”
This is almost a desperate pitch by T-Mobile to get new customers. I guess they figured they would find someway to leverage the popularity of the iPhone to bring attention to T-Mobile – even if it means trading in the iPhone!