Kraft Foods – Kool-Aid and Crystal Light.
With the increase in the popularity of portable drink mixes Kraft Foods has introduced two new products. The products are in the popular “kid’s” line of Kool-Aid and the “fitness” line of Crystal Light.
The new Kool-Aid product is the Kool-Aid Fun Fizz drink drops that bubble and sparkle into sugar-free, five-calorie, non-carbonated beverages. Fun Fizz drops are made to fit the top of a standard water bottle, each making about 8 ounces of beverage.
The Crystal Light Pure Fitness mix contains no artificial sweeteners, no preservatives, and no artificial flavorings. Each serving contains approximately 15 calories.
The Crystal Light Pure Fitness – naturally sweetened and containing electrolytes to aid hydration – comes in Grape, Strawberry Kiwi, and Lemon-Lime flavors.
Kraft is aiming to give Gatorade Natural and vitamin-water zero a run for their money with their new product.