iPhone 4 – Will AT&T News Data Plan Hurt iPhone 4 Sales?
On June 2nd, AT&T introduced a new data plan for their iPhone customers. The plan didn’t really enhance anything like one might expect, in fact, it took a step backwards from the unlimited data package for $30 per month.
AT&T’s stated intention with the new “limited” data packages is to allow more customers to experience 3G data speed. Their logic is that at $30 per month, a lot of customers are being left out of the mobile data market because of affordability.
The New AT&T Data Package Offerings
So what are these new data packages from AT&T going to look like:
DataPlus. Provides 200 megabytes (MB) of data – for example, enough to send/receive 1,000 emails (no attachments), plus send/receive 150 emails with attachments, plus view 400 Web pages, plus post 50 photos on social media sites, plus watch 20 minutes of streaming video – for just $15 per month.
DataPro. Provides 2 gigabytes (GB) of data – for example, enough to send/receive 10,000 emails (no attachments), plus send/receive 1,500 emails with attachments, plus view 4,000 Web pages, plus post 500 photos to social media sites, plus watch 200 minutes of streaming video – for $25 per month.
Tethering. Smartphone customers – including iPhone customers – who choose the DataPro plan have the option to add tethering for an additional $20 per month.
The Impact of the “Limited” data packages
I can’t help but wonder if AT&T isn’t actually hurting themselves with this new strategy.
The reason I think that AT&T might be hurting themselves, and actually the overall sales of the new iPhone 4 is because there is something psychologically pleasing about having an unlimited data package.
When data packages are not unlimited, a certain freedom (or worry, or concern) is removed that is associated with data packages that are not unlimited.
And with AT&T cutting out their unlimited data plans, I’m of the opinion that one who will suffer the most will be Apple and the sales of their new iphone 4.
What do you think?
Was it a good idea for AT&T to cut out it’s unlimited data plan?
Will AT&T be hurt (or helped) with their new data plans?
And finally, will Apple’s new iPhone 4 be effected by AT&T’s new data plan?