Reddit is slowly becoming a big media company and web juggernaut. After crossing 6.7 billion monthly page views and 170 million monthly active users, Reddit has announced a separate video section. The announcement came from Reddit co-founder Alexis Ohanian, who said that Reddit wants to create a global community and videos are the best storytelling medium.
Reddit’s uniqueness lies in the fact that it does not host any content. Billions of people around the world share the best content in the form of links, images. This makes Reddit the automatically curated and updated website by users around the world 24/7, 365 days a year.
Reddit is now moving towards monetization. Currently, it is making money through ads. There was no original programming by Reddit. But recently, Reddit went through some major management changes and strategy revamps. Reddit has also launched a newsletter and podcast feature.
According to a statement, Reddit’s Ask Me Anything (AMA) section will get the most effect from the video feature. People could make their interviews in videos and post on Reddit’s AMA.
Currently, if you go to the video section of Reddit, most of the videos are shared by the users by giving links from Youtube, Vine and Twitter.