Hold onto your mouse, and make sure your keyboard is stable!
Yahoo announced today that it will use Google technology to power its Yahoo Japan search engine and ad delivery system.
This was attempted before in the US until the government squashed Yahoo’s efforts because of fears over a search monopoly.
But regulators in Japan do not share the same fear factor.
According to HuffPost, the decision by Yahoo Japan, which is largely independent from its California namesake, will mean that the bulk of Internet searches done in Japan will use Google’s search engine, though both companies said enough independence would be maintained to keep the market competitive.
Yahoo is making every effort to find a way to recover in the hyper competitive search market.
I guess Yahoo’s perspective is, if you can’t beat em’, then join em’!
Actually, this is probably a smart move by Yahoo because of their new commitment to focusing on high quality news and content delivery – which Yahoo excels at doing.
Google (NASDAQ:GOOG) shares are up +3.51 (0.72%) at 491.81 on the news of the Yahoo Japan deal.