Engaging A Community Lorraine Twohill, Google’s VP of Global Marketing, said recently in video that “it’s absolutely imperative that businesses engage their communities.” You can view Ms. Twohill’s video commentary on “Engaging A Community” below. The word “community” these days is becoming more and more associate with the web, and how businesses react to that […]
Category: Marketing
What marketing strategies deliver the best ROI? The Open Forum has a great article today that polled top senior marketers, and asked them a very simple question: “What cWhatomponents of their current digital marketing programs—search, email, display advertising, social networking, and mobile advertising—delivered the best results?” Here’s graph showing the results: How Is Your Search […]
Disruptive Advertising First, let me define disruptive advertising. I would define distruptive advertising as a marketing message presented to you that you did not ask for. One example: the entire TV industry! But how does disruptive marketing pan out on the web? And if not, then how does a business go about effectively marketing their […]
Get More Facebook Fans I’m becoming more and more convinced that Facebook Fan Pages are the future of social media marketing for businesses and brands. I see it over and over again with by our Facebook Fan Page and those of clients, that high quality interaction and conversation occurs on Facebook Pages. Using Custom Usernames
Searching for “investment help” If there’s one indicator that can help you determine where things are moving in the future, then search is it. In my opinion, search is one of the best leading indicators of “things to come”. And when it comes to the economy, search can tell us a lot about where the […]
Old, Static Websites One of the most frustrating things for me as a consulting in today’s day of the web is to see people grasping – with everything they got – to old, static websites. Most of the websites I see haven’t been updated in the past year or more! The pictures, videos, email links, […]
WordPress SEO Tips Part VI This is part of our continue WordPress SEO Tips Series. You can follow along by visiting our WordPress SEO Tips category to see all of the previous articles. WordPress SEO Tips Part VI – Proper Permalink Structure Matt Cutts, a Google Engineer, has been quoted as saying that WordPress takes […]