Bits has an article out today talking about Carol Bartz, Yahoo’s chief executive, an interview they did with her, and discussing some comments she made about Yahoo. Ms. Bartz specifically stated that, “We have never been a search company,” and again, “It is, ‘I am on Yahoo. I am going to do a search.” There […]
Category: Twitter
So you’re thinking about using Twitter to market and brand your business? If so, then you’re not alone! As recent studies show, the working class age group (ages 25 – 54) is the largest demographic on Twitter, and this means businesses are flooding the site to market and network in mass. But as a business […]
When it comes to a business making a decision on whether or not to use Twitter, the age of users on Twitter should matter? I remember several years ago talking to businesses about using social networking sites for networking and marketing, and when referencing MySpace, the impression was that the site is made up of […]
As of this morning, Twitter was experiencing extended downtime. Even though the site is now back up, the downtime showed everybody just how important the 140 character updates (tweets) really are. So what did everyone do when Twitter crashed? They more than likely fled to Facebook where they were welcomed with a slow response and […]
Mashable has launched a valuable debate today – the issue of quality, not quantity, when it comes to Twitter followers. Let me just say that without question, the quality of your followers on Twitter – and whom you are following – matters so much more than quantity. The whole point of using Twitter as a […]
The more people use Twitter, the more uses people are discovering for the social media site. Certainly one use that cannot be overlooked, and should be used by any business, is the use of educating yourself! Educating yourself with Twitter can be extremely valuable for any business because: 1) You can gain insight into your […]
I see three forms of social media that can be used by businesses for permission based marketing. You must realize that intrusive marketing and spam is dead – in fact, it doesn’t nothing more than make people mad. Why??? Because they didn’t ask to receive your information. Permission based marketing opens up a whole new […]