There is so much hype around Twitter and Facebook! And rightly so. These sites are generating massive numbers in monthly traffic growth, and Facebook alone is, in my opinion, going to overtake both Google and Yahoo in unique visitors per month. However you cannot forget that a blog, especially for a business, is a “must” […]
Google Adwords recently published some tips to help advertisers maximize their ad spend during these tough economic times. After reading through these 6 tactics, I realized that these are strategies that are applicable in any economic condition. Advertisers spend a lot of money on Google Adwords, and as a consultant that helps people with their […]
Google has submitted a plan a to the NAA (Newspaper Association of America) in response to a request to help monetize local newspaper’s online content. The document outlines how Google has the technology, infrastructure, and experience to help publishers monetize their content. Along with Google’s infrastructure, Google also would utilize Google Checkout – their payment […]
Here’s a quick “how to” for scheduling your Google Adwords campaign! A lot of people ask me about scheduling their Adwords campaigns. And not necessarily in an attempt to figure how to do it – but moreso they are wanting to know “if” they should schedule their campaigns, and “what’s the benefits” of doing it. […]
Google Adwords ROI (return on investment) should be the #1 focus of any Adwords campaign! Unfortunately, most advertisers have no idea how to measure ROI and don’t give it a second thought. They simply build a quick campaign, launch, and then find themselves thousands of dollars in the hole in a very short period of […]
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The #1 Google Adwords Mistake
Google Adwords can quickly kill your budget if you’re not careful. And the #1 budget killer, without question, is the broad phrase keyword match. That’s right – the broad phrase keyword match will drain your credit card faster than you ever realized possible. And of course, as your credit card is hemorrhaging, Google is getting […]
The much anticipated Facebook Lite has finally gone live! Facebook engineered a less robust version of the Facebook platform that we are all used to. This “lite” version provides a way for low bandwidth users – such as dial up connection, and 3rd world country type locations – to have access to Facebook!