Twitter vs. Facebook in Search Volume I’ve never thought to do this before, but I was sitting here wondering who gets more searches – Twitter or Facebook. Or to ask it another way – who is searched for more – Twitter or Facebook? And then it occurred to me, like a bolt of lighting striking […]
Tag: Adwords
You have to know one thing before we even get started – the Google Adwords Keyword Tool IS YOUR BEST FRIEND! For some reason a lot of my client work is involving the use of Google Adwords Keyword Tool. And ironically, I’m using this tool for more than just Google Adwords campaigns – I’m showing […]
Back in February, Google announced a change to their display URL policy regarding multiple URL displays per ad group. Basically, the policy states exactly what the error message shows you if you violated the policy – “One Dispaly URL Domain Per Ad Group”. Here’s what it looks like. From Google’s announcement, here’s some examples of […]
Google Adwords recently published some tips to help advertisers maximize their ad spend during these tough economic times. After reading through these 6 tactics, I realized that these are strategies that are applicable in any economic condition. Advertisers spend a lot of money on Google Adwords, and as a consultant that helps people with their […]
Here’s a quick “how to” for scheduling your Google Adwords campaign! A lot of people ask me about scheduling their Adwords campaigns. And not necessarily in an attempt to figure how to do it – but moreso they are wanting to know “if” they should schedule their campaigns, and “what’s the benefits” of doing it. […]
Google Adwords ROI (return on investment) should be the #1 focus of any Adwords campaign! Unfortunately, most advertisers have no idea how to measure ROI and don’t give it a second thought. They simply build a quick campaign, launch, and then find themselves thousands of dollars in the hole in a very short period of […]
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The #1 Google Adwords Mistake
Google Adwords can quickly kill your budget if you’re not careful. And the #1 budget killer, without question, is the broad phrase keyword match. That’s right – the broad phrase keyword match will drain your credit card faster than you ever realized possible. And of course, as your credit card is hemorrhaging, Google is getting […]